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Everything about Consumer value
Subjective evaluation of a product
Consumer value is used to describe a consumer's strong relative preference for certain subjectively evaluated product or service attributes. Wikipedia →
🧭 Start here: a 6-step reading path
- Read the overview: Consumer valueA 5-minute orientation
- Skim a recent paper: Driving Consumer Value Co-creation and Purchase Intention by Social Media Advertising ValueInfluential work since 2022
- Pick up a classic book: Being DestructiveThe most-reprinted book on the subject
- Read the landmark paper: Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of EvidenceCited 27,703 times
- Go sideways: Service qualityA closely related topic
- Go sideways: Services marketingA closely related topic
📖 Definitions
No dictionary entry for this exact phrase.
🗂️ The subject at a glance
🏆 Landmark papers (most cited)
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
Consumer perceived value: The development of a multiple item scale
Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments
Consumer Trust, Value, and Loyalty in Relational Exchanges
🆕 Influential since 2022
Driving Consumer Value Co-creation and Purchase Intention by Social Media Advertising Value
Luxury value perceptions and consumer outcomes: A meta‐analysis
Consumer and brand value formation, value creation and co-creation in social media brand communities
The Value-Translation Model of Consumer Activism: How Consumer Watchdog Organizations Change Markets
Nutritional Value of Brewer’s Spent Grain and Consumer Acceptance of Its Value-Added Food Products
📚 Books worth reading
Being DestructiveJoy Berry · 1982
The Science and Art of BrandingGiep Franzen · 2008
Shopportunity!Kate Newlin · 2006
Predictably IrrationalDan Ariely · 2008- 📕Influence of Values on Consumer BehaviourErik Kostelijk · 2016
- 📕Building Value Through MarketingPhilip Sugai · 2020
The overspent AmericanJuliet Schor · 1998
The seventeen traditionsRalph Nader · 2007
Ranked by number of editions on Open Library, a rough measure of how lasting a book is.
🔗 Related topics
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- Valarie Zeithaml Valarie A. Zeithaml is a marketing scholar and author. She is the David S. Van Pelt Family Distinguished Professor of Marketing at Kenan-Flagler Business…
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