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Everything about Value proposition
Promise of value to be delivered, communicated, and acknowledged
In marketing, a value proposition is the economic value that a company or product delivers to its market segment of customers. The phrase was coined by McKinsey consultants Michael Lanning and Edward Michaels in 1988. Wikipedia →
🧭 Start here: a 6-step reading path
- Read the overview: Value propositionA 5-minute orientation
- Skim a recent paper: Circular ecosystem management: Orchestrating ecosystem value proposition and configurationInfluential work since 2022
- Pick up a classic book: Algebraic foundations of many-valued reasoningThe most-reprinted book on the subject
- Read the landmark paper: Biosimilars: A Value PropositionCited 34 times
- Go sideways: Business model canvasA closely related topic
- Go sideways: Alexander OsterwalderA closely related topic
📖 Definitions
Noun The benefit (such as profit or convenience) offered by an organisation's product or service.
🗂️ The subject at a glance
🏆 Landmark papers (most cited)
Biosimilars: A Value Proposition
Testing the hospital value proposition
The Value Proposition for Pediatric Care
Professional buyers and the value proposition
The value proposition of simulation
The value proposition for geriatrics
International beef trade: A value proposition
Employer Value Proposition
🆕 Influential since 2022
Circular ecosystem management: Orchestrating ecosystem value proposition and configuration
Employee experience: the new employee value proposition
The Unique Value Proposition of Pediatric Health Care
Community Renewable Energy in the Czech Republic: Value Proposition Perspective
The Value Proposition of Coordinated Population Cohorts Across Africa
📚 Books worth reading
Algebraic foundations of many-valued reasoningRoberto Cignoli, R.L. Cignoli · 1999
An algorithm for inferring multivalued dependencies that works also for a subclass of propositional logicYehoshua Sagiv · 1979
Assessing information for taxpayers inquiry, fy 2004 public disclosure periodBoston (Mass.). Assessing Dept. · 2003
The Secret of Slogans That SellMostafa Nawareg · 2025
Einfluss der Blockchain-Technologie auf GeschäftsmodelleLars Heim · 2021- 📕Geometric Set TheoryPaul B. Larson, Jindrich Zapletal · 2020
Ranked by number of editions on Open Library, a rough measure of how lasting a book is.
🔗 Related topics
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