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Everything about Customer development
Methodology for building startups
Customer development is a formal methodology for building startups and new corporate ventures. It is one of the three parts that make up a lean startup. Wikipedia →
🧭 Start here: a 6-step reading path
- Read the overview: Customer developmentA 5-minute orientation
- Skim a recent paper: Customer experience in AI-enabled products: Scale development and validationInfluential work since 2022
- Pick up a classic book: Trois contesThe most-reprinted book on the subject
- Read the landmark paper: Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share DevelopmentCited 1,014 times
- Go sideways: Lean startupA closely related topic
- Go sideways: Minimum viable productA closely related topic
📖 Definitions
No dictionary entry for this exact phrase.
🏆 Landmark papers (most cited)
Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development
Customer Empowerment in New Product Development*
Customer Inspiration: Conceptualization, Scale Development, and Validation
A customer‐oriented new service development process
Customer segmentation and strategy development based on customer lifetime value: A case study
Customer-developer links in software development
Customer involvement in new product development
Customer advocacy and brand development
🆕 Influential since 2022
Customer experience in AI-enabled products: Scale development and validation
Explainable AI for customer segmentation in product development
Customer touchpoints: Conceptualization, index development, and validation
Measuring customer aggression: Scale development and validation
Sustainable Development and Customer Satisfaction and Loyalty in North Cyprus: The Mediating Effect of Customer Identification
📚 Books worth reading
Trois contesGustave Flaubert · 1877
Course ILTCourse Technology · 2000
Sex and temperament in three primitive societiesMargaret Mead · 1935- 📕Census of India, 1971, tamil naduIndia. Office of the Registrar General., India. Office of the Registrar General · 1900
DreamsOlive Schreiner · 1890
Understanding human sexualityJanet Shibley Hyde, John D DeLamater · 1979
Voices of the old seaNorman Lewis · 1984
Human sexualityAnne Bolin · 2008
Ranked by number of editions on Open Library, a rough measure of how lasting a book is.
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