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Everything about Consumer behaviour

Study of consumption of goods and services

Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the purchase, use and disposal of goods and services. It encompasses how the consumer's emotions, attitudes, and preferences affect buying behaviour, and how external cues—such as visual prompts, auditory signals, or tactile (haptic) feedback—can shape those responses. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics. Wikipedia →

🧭 Start here: a 6-step reading path

  1. Read the overview: Consumer behaviourA 5-minute orientation
  2. Skim a recent paper: The Metaverse: A new digital frontier for consumer behaviorInfluential work since 2022
  3. Pick up a classic book: NudgeThe most-reprinted book on the subject
  4. Read the landmark paper: Information and Consumer BehaviorCited 4,195 times
  5. Go sideways: Brand loyaltyA closely related topic
  6. Go sideways: Customer engagementA closely related topic

📖 Definitions

No dictionary entry for this exact phrase.

🗂️ The subject at a glance

  1. Origins of consumer behaviour
  2. Definition and explanation
  3. The purchase decision and its context
  4. Influences on purchase decision
  5. Consumer decision styles
  6. Other topics in consumer behaviour
  7. Research methods used

🏆 Landmark papers (most cited)

🆕 Influential since 2022

📚 Books worth reading

Ranked by number of editions on Open Library, a rough measure of how lasting a book is.

🔗 Related topics