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Everything about Target audience
Intended or ideal recipient of a message or artistic expression
The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience. In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. Wikipedia →
🧭 Start here: a 6-step reading path
- Read the overview: Target audienceA 5-minute orientation
- Skim a recent paper: Movie Popularity and Target Audience Prediction Using the Content-Based Recommender SystemInfluential work since 2022
- Pick up a classic book: Using Target Audience Analysis to Aid Strategic Level DecisionmakingThe most-reprinted book on the subject
- Read the landmark paper: Government “demarketing” as viewed by its target audienceCited 20 times
- Go sideways: Market segmentationA closely related topic
- Go sideways: Target marketA closely related topic
📖 Definitions
Noun The primary group of people for whom a publication, advertisement or other type of media is designed to appeal.
🏆 Landmark papers (most cited)
Government “demarketing” as viewed by its target audience
Identifying target audience on enterprise social network
Straight to the Heart Of Your Target Audience
Target Audience, Hurdle Audience, and the General Reader: Varlam Shalamov's Art of Testimony
Long-waiting outpatients: target audience for health education
Long-waiting outpatients: Target audience for health education
Theatre Marketing: Using Websites to Attract Young Target Audience
Target audience
🆕 Influential since 2022
Movie Popularity and Target Audience Prediction Using the Content-Based Recommender System
Speaking the language of market segmentation: How newsworkers describe their organization’s target audience
Research of actual characteristics for describing of the target audience for digital marketing
Video advertising: Using YouTube analytics for the target audience
Modern Russian youth as the target audience of destructive propaganda
📚 Books worth reading
- 📕Using Target Audience Analysis to Aid Strategic Level DecisionmakingSteve Tatham, Strategic Studies Institute · 2015
Building BuzzMarisa D'Vari · 2004- 📕Marketing FundamentalsSunil Tiwari, Richa Tiwari · 2024
- 📕Digital Marketing Content CreationLewis, John · 2023
- 📕How to Use YouTube to Find Your Videos Targeted Audience!!Shannon Davis, Tippy · 2018
The Power of Personal BrandingTim O'Brien · 2007- 📕Communicating with the target audienceAlbert Smart · 1982
Email marketing · 2000
Ranked by number of editions on Open Library, a rough measure of how lasting a book is.
🔗 Related topics
- Market segmentation In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current…
- Target market A target market is a group of customers within a business's serviceable available market at which a business aims its product features, marketing efforts…
- Psychographic segmentation Psychographic segmentation has been used in marketing research as a form of market segmentation which divides consumers into sub-groups based on shared…
- Demographic targeting Demographic targeting is a form of behavioral advertising in which advertisers target online advertisements at consumers based on demographic information…
- Segmenting-targeting-positioning In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. Market segmentation is a process, in which…
- Outline of marketing Marketing refers to the social and managerial processes by which products, services, and value are exchanged in order to fulfill individuals' or groups'…
- Multicultural marketing Multicultural marketing, also known as ethnic marketing, is a strategic approach in marketing aimed at specific ethnic audiences distinct from the majority…
- Psychographics Psychographics is defined as "market research or statistics classifying population groups according to psychological variables." The term psychographics…