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Everything about Click path

User behavior journey in virtual space

A click path or clickstream is the sequence of hyperlinks one or more website visitors follows on a given site, presented in the order viewed. A visitor's click path may start within the website or at a separate third party website, often a search engine results page, and it continues as a sequence of successive webpages visited by the user. Click paths take call data and can match it to ad sources, keywords, and/or referring domains, in order to capture data. Wikipedia →

🧭 Start here: a 6-step reading path

  1. Read the overview: Click pathA 5-minute orientation
  2. Skim a recent paper: Comparative Reanalysis of 89.9 MHz Click FM Path Loss on the IBB University Campus Using Parabolic-equation and Empirical ModelsInfluential work since 2022
  3. Pick up a classic book: Creative PhotoshopThe most-reprinted book on the subject
  4. Read the landmark paper: The Path to Click: Are You on It?Cited 24 times
  5. Go sideways: Targeted advertisingA closely related topic
  6. Go sideways: Web analyticsA closely related topic

📖 Definitions

Noun Synonym of clickstream.

🗂️ The subject at a glance

  1. Information storage
  2. Data analysis
  3. Privacy
  4. Applications
  5. Implications
  6. Challenges

🏆 Landmark papers (most cited)

🆕 Influential since 2022

📚 Books worth reading

Ranked by number of editions on Open Library, a rough measure of how lasting a book is.

🔗 Related topics