Everything about Web analytics
Measuring user behavior on the web
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It can be used to estimate how traffic to a website changes after launching a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views, or creates user behaviour profiles. It helps gauge traffic and popularity trends, which is useful for market research. Wikipedia →
🧭 Start here: a 6-step reading path
- Read the overview: Web analyticsA 5-minute orientation
- Skim a recent paper: Performing web analytics with Google Analytics 4: a platform reviewInfluential work since 2022
- Pick up a classic book: Google AnalyticsThe most-reprinted book on the subject
- Read the landmark paper: The Ethics of Web AnalyticsCited 149 times
- Go sideways: Mobile web analyticsA closely related topic
- Go sideways: WebalizerA closely related topic
📖 Definitions
No dictionary entry for this exact phrase.
🏆 Landmark papers (most cited)
The Ethics of Web Analytics
Human dynamics revealed through Web analytics
Why Web Analytics Click
A practical evaluation of Web analytics
Web analytics tools and web metrics tools: An overview and comparative analysis
Monitoring web traffic source effectiveness with Google Analytics
Repurposing Web Analytics to Support the IoT
Web Forum Retrieval and Text Analytics: a Survey
🆕 Influential since 2022
Performing web analytics with Google Analytics 4: a platform review
Web analytics applications, opportunities and challenges to online retail in India
Web archive analytics: Blind spots and silences in distant readings of the archived web
Flight web searches analytics through big data
Analyzing repositories of OER using web analytics and accessibility tools
📚 Books worth reading
Google AnalyticsJustin Cutroni · 2007
Your Google game plan for successJoe Teixeira · 2010
Google analytics breakthroughFeras Alhlou · 2016
Google AnalyticsMary E. Tyler, Mary E. Tyler · 2006
Google AnalyticsJerri L. Ledford · 2010
Google Analytics 2.0Jerri L. Ledford, Mary E. Tyler · 2007
Google Analytics IntegrationsDaniel Waisberg · 2015
Advanced Web metrics with Google AnalyticsBrian Clifton · 2010
Ranked by number of editions on Open Library, a rough measure of how lasting a book is.
🔗 Related topics
- Mobile web analytics Mobile web analytics studies the behaviour of mobile website users in a similar way to traditional web analytics. In a commercial context, mobile web analytics…
- Webalizer Webalizer is web log analysis software, which generates web pages of analysis, from access and usage logs. It is one of the most commonly used web server…
- Unique user A unique user is a term in web analytics that refers to data of a Pageview of a unique IP, whose presence is only counted once, regardless of the number…
- Web log analysis software Web log analysis software (also called a web log analyzer) is a kind of web analytics software that parses a server log file from a web server, and based…
- Google Analytics Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and mobile app traffic and events, currently as a…
- HTTP cookie An HTTP cookie (also called web cookie, Internet cookie, browser cookie, or simply cookie) is a small block of data created by a web server while a user…
- Web tracking Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World…
- RSS tracking RSS tracking is a methodology for tracking RSS feeds. RSS feeds have been around since 1999 as a form of internet marketing, however unlike other forms…