Live briefing
Everything about Google Analytics
Web analytics service from Google
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin. Wikipedia →
🧭 Start here: a 6-step reading path
- Read the overview: Google AnalyticsA 5-minute orientation
- Skim a recent paper: Predicting Online Shopping Behavior: Using Machine Learning and Google Analytics to Classify User EngagementInfluential work since 2022
- Pick up a classic book: Google AnalyticsThe most-reprinted book on the subject
- Read the landmark paper: Forecasting city arrivals with Google AnalyticsCited 172 times
- Go sideways: Web analyticsA closely related topic
- Go sideways: Mobile web analyticsA closely related topic
📖 Definitions
No dictionary entry for this exact phrase.
🗂️ The subject at a glance
🏆 Landmark papers (most cited)
Forecasting city arrivals with Google Analytics
Google Analytics for measuring website performance
Redefining HR using people analytics: the case of Google
Monitoring web traffic source effectiveness with Google Analytics
Performing web analytics with Google Analytics 4: a platform review
Web Analytics Reveal User Behavior: TTU Libraries’ Experience with Google Analytics
Tutorials on Google Analytics: How to Craft a Web Analytics Report for a Library Web Site
Assessing inclusivity in online platforms through usability evaluation with Google Analytics
🆕 Influential since 2022
Predicting Online Shopping Behavior: Using Machine Learning and Google Analytics to Classify User Engagement
The potential of Google Analytics for tracking the reading behavior in web books
Does Google Analytics Improve the Prediction of Tourism Demand Recovery?
Analyzing Social Media Trends in Cosmeceuticals: Insights From Google Trends and TikTok Analytics
Improving Café Reputation: Machine Learning Analytics for Predicting Customer Engagement on Google Maps
📚 Books worth reading
Google AnalyticsJustin Cutroni · 2007
Your Google game plan for successJoe Teixeira · 2010
Google analytics breakthroughFeras Alhlou · 2016
Google AnalyticsJerri L. Ledford · 2010
Google Analytics 2.0Jerri L. Ledford, Mary E. Tyler · 2007
Google AnalyticsMary E. Tyler, Mary E. Tyler · 2006
Google Analytics IntegrationsDaniel Waisberg · 2015
Advanced Web metrics with Google AnalyticsBrian Clifton · 2010
Ranked by number of editions on Open Library, a rough measure of how lasting a book is.
🔗 Related topics
- Web analytics Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process…
- Mobile web analytics Mobile web analytics studies the behaviour of mobile website users in a similar way to traditional web analytics. In a commercial context, mobile web analytics…
- Web tracking Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World…
- Web storage Web storage, formerly known as DOM storage (Document Object Model storage), is a standard JavaScript API provided by web browsers. It enables websites…
- Zombie cookie A zombie cookie is a piece of data usually used for tracking users, which is created by a web server while a user is browsing a website, and placed on…
- Ghostery Ghostery is a free and open-source privacy and security-related browser extension and mobile browser application. Since February 2017, it has been owned…
- HTTP cookie An HTTP cookie (also called web cookie, Internet cookie, browser cookie, or simply cookie) is a small block of data created by a web server while a user…
- Google APIs Google APIs are application programming interfaces (APIs) developed by Google which allow communication with Google Services and their integration to other…