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Everything about Web tracking

Collection of information regarding user usage by websites

Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web. Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers. Web tracking can be part of visitor management. Wikipedia →

🧭 Start here: a 6-step reading path

  1. Read the overview: Web trackingA 5-minute orientation
  2. Skim a recent paper: You are how (and where) you search? Comparative analysis of web search behavior using web tracking dataInfluential work since 2022
  3. Pick up a classic book: Creating location services for the wireless WebThe most-reprinted book on the subject
  4. Read the landmark paper: Generation Y, web design, and eye trackingCited 284 times
  5. Go sideways: Local shared objectA closely related topic
  6. Go sideways: Internet privacyA closely related topic

📖 Definitions

No dictionary entry for this exact phrase.

🏆 Landmark papers (most cited)

🆕 Influential since 2022

📚 Books worth reading

Ranked by number of editions on Open Library, a rough measure of how lasting a book is.

🔗 Related topics