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Everything about Behavioral analytics
Behavioral analytics is an advancement in business analytics that reveals new insights into consumer behavior on eCommerce platforms, online games, web and mobile applications, and Internet of Things (IoT) devices. Growth in the volume of raw event data generated by digital platforms has enabled methods that go beyond demographics and other traditional metrics, which describe what kind of people took what actions in the past. Behavioral analysis instead focuses on how consumers act and why, allowing predictions about future actions. Applications include allowing marketers to target offers to specific consumer segments. Wikipedia →
🧭 Start here: a 6-step reading path
- Read the overview: Behavioral analyticsA 5-minute orientation
- Skim a recent paper: Behavioral challenges to professional skepticism in auditors’ data analytics journeyInfluential work since 2022
- Pick up a classic book: The Endangered SelfThe most-reprinted book on the subject
- Read the landmark paper: Using Behavioral Analytics to Predict Customer Invoice PaymentCited 36 times
- Go sideways: Customer analyticsA closely related topic
- Go sideways: Business analyticsA closely related topic
📖 Definitions
No dictionary entry for this exact phrase.
🗂️ The subject at a glance
🏆 Landmark papers (most cited)
Using Behavioral Analytics to Predict Customer Invoice Payment
Big Data Behavioral Analytics Meet Graph Theory: On Effective Botnet Takedowns
In-store behavioral analytics technology selection using fuzzy decision making
Ground Delay Program Analytics with Behavioral Cloning and Inverse Reinforcement Learning
AI-driven multimodal colorimetric analytics for biomedical and behavioral health diagnostics
Leveraging Data Analytics for Behavioral Research
Workshop on Emerging Technology and Data Analytics for Behavioral Health
Behavioral analytics for myopic agents
🆕 Influential since 2022
Behavioral challenges to professional skepticism in auditors’ data analytics journey
Behavioral Financial Analytics: A Conceptual Model for Explaining Enterprise Performance
Data-Driven Cyber Threat Intelligence: Leveraging Behavioral Analytics for Proactive Defense Mechanisms
Two stages data mining analytics for food intentional and behavioral recommendations
Enhancing Marketing ROI through Predictive Customer Segmentation Using Behavioral Analytics
📚 Books worth reading
The Endangered SelfGill Green · 2000
Danger in the fieldStephanie Linkogle · 2000
Introducing cognitive analytic therapyAnthony Ryle · 2002
Tableau your data!Daniel G. Murray · 2013
Behavioural aspects of auditors' evidence evaluationMagda Abou-Seada, Magdy G. Abdel-Kader · 2003- 📕Cognitive Analytic Therapy and the Politics of Mental HealthRachel Pollard, Julie Lloyd · 2018
Visual Analytics for ManagementElliot Bendoly, Sacha Clark · 2016
An Illustrated Book of Bad ArgumentsAli Almossawi, Alejandro Giraldo · 2013
Ranked by number of editions on Open Library, a rough measure of how lasting a book is.
🔗 Related topics
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