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Everything about Customer analytics
Customer analytics is the process of using data from customer behavior to support key business decisions through market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. Customer analytics plays an important role in predicting customer behavior. Wikipedia →
🧭 Start here: a 6-step reading path
- Read the overview: Customer analyticsA 5-minute orientation
- Skim a recent paper: Predictive analytics in customer behavior: Anticipating trends and preferencesInfluential work since 2022
- Pick up a classic book: The turmoil, a novelThe most-reprinted book on the subject
- Read the landmark paper: Analytics for Customer EngagementCited 328 times
- Go sideways: Mobile location analyticsA closely related topic
- Go sideways: Behavioral analyticsA closely related topic
📖 Definitions
No dictionary entry for this exact phrase.
🗂️ The subject at a glance
🏆 Landmark papers (most cited)
Analytics for Customer Engagement
Fostering B2B sales with customer big data analytics
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction: A longitudinal perspective.
Do Retailers Benefit from Deploying Customer Analytics?
Revisiting customer analytics capability for data-driven retailing
Assessing customer return behaviors through data analytics
Nonparametric Pricing Analytics with Customer Covariates
Performing Customer Behavior Analysis using Big Data Analytics
🆕 Influential since 2022
Predictive analytics in customer behavior: Anticipating trends and preferences
Operationalizing Artificial Intelligence-Enabled Customer Analytics Capability in Retailing
Business Analytics in Customer Lifetime Value: An Overview Analysis
Customer Analytics in Performance Measurement and Reporting Systems
A predictive analytics approach to improve telecom's customer retention
📚 Books worth reading
The turmoil, a novelBooth Tarkington · 1914
Panel Ne Diyor, Kasa Ne Diyor?Adem Demir · 2026- 📕Absorption spectroscopyR. P. Bauman · 1962
Ranked by number of editions on Open Library, a rough measure of how lasting a book is.
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