Everything about Customerization
Customerization is the customization of products or services through personal interaction between a company and its customers. A company is customerized when it is able to establish a dialogue with individual customers and respond by customizing its products, services, and messages on a one-to-one basis. CUSTOMERization means identifying and serving what you perceive as your optimal customers. Customerization requires a company to shift its marketing model from seller-oriented to buyer-oriented. The goal is to help customers better identify what they want. Customerization enables companies to have the ability to adapt personalization and one-to-one marketing initiatives for the digital marketing environment. Customerization uses a “build-to-order” mass customization process to deliver a product or service that fits the needs of the customer. It is a critical aspect of the emerging new marketing paradigm. Wikipedia →
🧭 Start here: a 6-step reading path
- Read the overview: CustomerizationA 5-minute orientation
- Pick up a classic book: Marketing discourseThe most-reprinted book on the subject
- Read the landmark paper: Customerization: The next revolution in mass customizationCited 355 times
- Go sideways: Co-creationA closely related topic
- Go sideways: Mass customizationA closely related topic
📖 Definitions
Noun The process of customerizing.
🗂️ The subject at a glance
🏆 Landmark papers (most cited)
Customerization: The next revolution in mass customization
The challenge of “customerization” in financial services
Mitigating microfinance marketing channels inefficiencies with customerization of mobile technology
Global customerization of markets has arrived!
The National Student Survey and the ‘customerization’ of university students: a qualitative study of UK higher education
A Case Study of the HR Department at Swiss Bank Corporation: Customerization for Organizational Effectiveness
Study on Response Time Decision of Supply Chain Based on Instant Customerization
Job Shop Scheduling Problem Based on Requirement Forecasting Aiming at Instant Customerization
📚 Books worth reading
Marketing discoursePer Skalen · 2007- 📕CustomerizationYoram Wind · 2000
CustomerizeTrena T Anastasia · 2001- 📕Agile ManufacturingM. P. Chowdiah · 2013
- 📕Your customerized handbookU.S. Customs Service Academy. Training & Career Development Branch · 1976
Ranked by number of editions on Open Library, a rough measure of how lasting a book is.
🔗 Related topics
- Co-creation Co-creation, in the context of a business, refers to a collaborative product or service design process in which consumers directly participate in ideation…
- Mass customization Mass customization makes use of flexible computer-aided systems to produce custom products. Such systems combine the low unit costs of mass production…
- Personalized marketing Personalized marketing, also known as one-to-one marketing or individual marketing, is a marketing strategy by which companies use data analysis and digital…
- Personalization Personalization (broadly known as customization) consists of tailoring a service or product to accommodate specific individuals. It is sometimes tied to…
- Customer relationship management Customer relationship management (CRM) is a strategic process that organizations use to manage, analyze, and improve their interactions with customers…
- Global marketing Global marketing is defined as "marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities to…
- ECRM The eCRM or electronic customer relationship management encompasses all standard CRM functions with the use of the net environment i.e., intranet, extranet…
- Database marketing Database marketing is a form of direct marketing that uses databases of customers or potential customers to generate personalized communications in order…