Everything about Personalization
Using technology to accommodate the differences between individuals
Personalization consists of tailoring a service or product to accommodate specific individuals. It is sometimes tied to groups or segments of individuals. Personalization involves collecting data on individuals, including web browsing history, web cookies, and location. Various organizations use personalization to improve customer satisfaction, digital sales conversion, marketing results, branding, and improved website metrics as well as for advertising. Personalization acts as a key element in social media and recommender systems. Personalization influences every sector of society—be it work, leisure, or citizenship. Wikipedia →
🧭 Start here: a 6-step reading path
- Read the overview: PersonalizationA 5-minute orientation
- Skim a recent paper: Personalization in personalized marketing: Trends and ways forwardInfluential work since 2022
- Pick up a classic book: Think and Grow RichThe most-reprinted book on the subject
- Read the landmark paper: Predictability and Personalization in the Service EncounterCited 1,470 times
- Go sideways: Mass customizationA closely related topic
- Go sideways: Responsive computer-aided designA closely related topic
📖 Definitions
Noun The act of personalizing something, or adapting it for somebody's needs or tastes. The configuration of a software product to suit the needs or tastes of one specific user.
Noun The configuration of a software product to suit the needs or tastes of one specific user.
Noun The act of personifying; personification.
🗂️ The subject at a glance
🏆 Landmark papers (most cited)
Predictability and Personalization in the Service Encounter
The Effects of Personalization and Familiarity on Trust and Adoption of Recommendation Agents1
Intrinsic motivation and the process of learning: Beneficial effects of contextualization, personalization, and choice.
The Personalization Privacy Paradox: An Empirical Evaluation of Information Transparency and the Willingness to be Profiled Online for Personalization1
Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness
Personalization versus Privacy: An Empirical Examination of the Online Consumer’s Dilemma
Automatic personalization based on Web usage mining
The Personalization of Politics
🆕 Influential since 2022
Personalization in personalized marketing: Trends and ways forward
The roles of trust, personalization, loss of privacy, and anthropomorphism in public acceptance of smart healthcare services
When large language models meet personalization: perspectives of challenges and opportunities
Educational Design Principles of Using AI Chatbot That Supports Self-Regulated Learning in Education: Goal Setting, Feedback, and Personalization
A federated graph neural network framework for privacy-preserving personalization
📚 Books worth reading
Think and Grow RichNapoleon Hill · 1937
The Richest Man in BabylonGeorge S. Clason · 1926
The science of getting rich, or, financial success through creative thoughtWallace D. Wattles, Ruth L Miller · 1910
The Power of Your Subconscious MindJoseph Murphy · 1963
Rich Dad, Poor DadRobert T. Kiyosaki · 1990
Se questo è un uomoPrimo Levi · 1947
The Hiding PlaceCorrie ten Boom, Elizabeth Sherrill · 1971
Atomic HabitsJames Clear · 2016
Ranked by number of editions on Open Library, a rough measure of how lasting a book is.
🔗 Related topics
- Mass customization Mass customization makes use of flexible computer-aided systems to produce custom products. Such systems combine the low unit costs of mass production…
- Responsive computer-aided design Responsive computer-aided design (also simplified to responsive design) is an approach to computer-aided design (CAD) that utilizes real-world sensors…
- Custom-fit Custom-fit means personalized with regard to shape and size. A customized product would imply the modification of some of its characteristics according…
- Configurator Configurators, also known as choice boards, design systems, toolkits, or co-design platforms, manage combinations of hardware and software components.…
- Distributed manufacturing Distributed manufacturing, also known as distributed production, cloud producing, distributed digital manufacturing, and local manufacturing, is a form…
- Artificial intelligence in marketing Artificial intelligence marketing (AI marketing) is a form of marketing that uses artificial intelligence concepts and models such as machine learning…
- Digital twin A digital twin is a computational model of an intended or actual real-world physical product, system, or process (a physical twin) that serves as a digital…
- Personalized marketing Personalized marketing, also known as one-to-one marketing or individual marketing, is a marketing strategy by which companies use data analysis and digital…