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Everything about ECRM
Electronic customer relationship management
The eCRM or electronic customer relationship management encompasses all standard CRM functions with the use of the net environment i.e., intranet, extranet and internet. Electronic CRM concerns all forms of managing relationships with customers through the use of information technology (IT). Wikipedia →
🧭 Start here: a 6-step reading path
- Read the overview: ECRMA 5-minute orientation
- Skim a recent paper: Neuro-Pedagogical Digital Product Design: Fostering Early Childhood Religious Moderation (ECRM) via Interactive Mobile Game BlueprintInfluential work since 2022
- Pick up a classic book: CRM at the speed of lightThe most-reprinted book on the subject
- Read the landmark paper: eCRM 2.0 applications and trends: The use and perceptions of Greek tourism firms of social networks and intelligenceCited 96 times
- Go sideways: Customer relationship managementA closely related topic
- Go sideways: Personalized marketingA closely related topic
📖 Definitions
No dictionary entry for this exact phrase.
🗂️ The subject at a glance
🏆 Landmark papers (most cited)
eCRM 2.0 applications and trends: The use and perceptions of Greek tourism firms of social networks and intelligence
Exploring the success factors of eCRM strategies in practice
On the Use of Optimization for Data Mining: Theoretical Interactions and eCRM Opportunities
Investigating the impact of ECRM success factors on business performance
An Empirical Analysis of the Value of Complete Information for eCRM Models1
Investigating antecedents of technology acceptance of initial eCRM users beyond generation X and the role of self-construal
eCRM System Adoption by Hospitality Organizations: A Technology-Organization-Environment (TOE) Framework
Internet Technologies, ECRM Capabilities, and Performance Benefits for SMEs: An Exploratory Study
🆕 Influential since 2022
Neuro-Pedagogical Digital Product Design: Fostering Early Childhood Religious Moderation (ECRM) via Interactive Mobile Game Blueprint
ECRM Strategy In Improving Services And Sales Of Electronic Products
Financial outcomes hypothesized through serially mediated combination of eCRM, eService quality and relationship quality: A digitalisation aspect in modern retail banking
Stimulus-Organism-Response Pathways between ECRM and Customer Loyalty in Vietnam's Banking Sector
IMPLEMENTATION OF ELECTRONIC CUSTOMER RELATION MANAGEMENT (ECRM) PROGRAM IN SHAPING POSITIVE WORD OF MOUTH AT PT MANDIRI UTAMA FINANCE
📚 Books worth reading
CRM at the speed of lightPaul Greenberg · 2001
New economy emotionAlfredo Zingale · 2001
Essentials of CRMBryan P. Bergeron · 2002
E-CRMAlfredo Zingale, Matthias Arndt · 2003- 📕E-CrmRalph Muller · 2003
- 📕Profiting from EcrmElizabeth Daniel, Malcolm McDonald · 2002
- 📕Het ECRM-toezichtmechanismeYvonne Saskia Klerk · 1995
Le Projet eCRMLudovic Cinquin, Pierre-Adrien Lalande · 2002
Ranked by number of editions on Open Library, a rough measure of how lasting a book is.
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