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Everything about Customer value proposition
Benefits a vendor promises a customer will receive
In marketing, a customer value proposition (CVP) consists of the sum total of benefits which a vendor promises a customer will receive in return for the customer's associated payment. Wikipedia →
🧭 Start here: a 6-step reading path
- Read the overview: Customer value propositionA 5-minute orientation
- Skim a recent paper: The D-BEST Based digital innovation hub customer journey analysis method: Configuring DIHs unique value propositionInfluential work since 2022
- Pick up a classic book: Marketing plansThe most-reprinted book on the subject
- Read the landmark paper: The customer value proposition: evolution, development, and application in marketingCited 360 times
- Go sideways: Marketing managementA closely related topic
- Go sideways: Competitive advantageA closely related topic
📖 Definitions
No dictionary entry for this exact phrase.
🗂️ The subject at a glance
🏆 Landmark papers (most cited)
The customer value proposition: evolution, development, and application in marketing
Value proposition as a catalyst for a customer focused innovation
A framework proposition to identify customer value through lean practices
Customer Value Proposition for E-Commerce: A Case Study Approach
Value Proposition Canvas: Identification of Pains, Gains and Customer Jobs at Farmers' Markets
An emprical examination of customer value proposition implementation
Creating sustainable value through food waste management: does retail customer value proposition matter?
Marketing and supply chain management integration: strategic implications for enhancing customer value proposition
🆕 Influential since 2022
The D-BEST Based digital innovation hub customer journey analysis method: Configuring DIHs unique value proposition
Artificial Intelligence-Enabled Customer Value Proposition Capability and Market Performance: The Moderating Role of Environmental Heterogeneity
Service‐dominant logic and customer engagement based value proposition framework in peer‐to‐peer accommodation: A two‐study approach
Customer Value Proposition for Precision Farming
A Conceptual Framework of Customer Value Proposition of CCU-Formic Acid Product
📚 Books worth reading
- 📕Marketing plansMalcolm McDonald · 1999
Superior customer valueArt Weinstein · 2012
Understanding Symbolic LogicVirginia Klenk, Markosian · 1983
Value proposition designAlexander Osterwalder · 2014
Global account managementPeter Cheverton · 2006
Premium by designMarco Bevolo · 2010- 📕Strategic market managementDamien McLoughlin · 2010
The connected customerStefan Wuyts · 2010
Ranked by number of editions on Open Library, a rough measure of how lasting a book is.
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