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Everything about Customer value maximization
Marketing service model
Customer value maximization (CVM) is a real-time service model that, proponents say, goes beyond basic customer relationship management (CRM) capabilities, identifying and capturing maximum potential from prospective and existing customers. Wikipedia →
🧠Start here: a 6-step reading path
- Read the overview: Customer value maximizationA 5-minute orientation
- Pick up a classic book: The Ideals treasury of faith in AmericaThe most-reprinted book on the subject
- Read the landmark paper: Customer Perceived Value- and Risk-Aware Multiserver Configuration for Profit MaximizationCited 37 times
- Go sideways: Customer relationship managementA closely related topic
- Go sideways: Database marketingA closely related topic
đź“– Definitions
No dictionary entry for this exact phrase.
🗂️ The subject at a glance
🏆 Landmark papers (most cited)
đź“š Books worth reading
The Ideals treasury of faith in AmericaPatricia A. Pingry · 2003
Ranked by number of editions on Open Library, a rough measure of how lasting a book is.
đź”— Related topics
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