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Everything about Consumer
User of a product or service
A consumer is a person or a group who intends to order, or use purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. The term most commonly refers to a person who purchases goods and services for personal use. Wikipedia →
🧭 Start here: a 6-step reading path
- Read the overview: ConsumerA 5-minute orientation
- Skim a recent paper: Metaverse marketing: How the metaverse will shape the future of consumer research and practiceInfluential work since 2022
- Pick up a classic book: The science of getting rich, or, financial success through creative thoughtThe most-reprinted book on the subject
- Read the landmark paper: Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of EvidenceCited 27,700 times
- Go sideways: Consumer protectionA closely related topic
- Go sideways: ConsumerismA closely related topic
📖 Definitions
Noun One who, or that which, consumes.
Noun Someone who trades money for goods or services as an individual.
Noun The consumer base of a product, service or business.
Noun An organism (heterotroph) that uses other organisms for food in order to gain energy.
🗂️ The subject at a glance
🏆 Landmark papers (most cited)
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1
A New Approach to Consumer Theory
The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun
A New Product Growth for Model Consumer Durables
Consumers and Their Brands: Developing Relationship Theory in Consumer Research
Consumer perceived value: The development of a multiple item scale
A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research
🆕 Influential since 2022
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
Consumer-lending discrimination in the FinTech Era
Human vs. AI: Understanding the impact of anthropomorphism on consumer response to chatbots from the perspective of trust and relationship norms
Consumer Acceptance toward Functional Foods: A Scoping Review
The Metaverse: A new digital frontier for consumer behavior
📚 Books worth reading
The science of getting rich, or, financial success through creative thoughtWallace D. Wattles, Ruth L Miller · 1910
Light on YogaB. K. S. Iyengar · 1965
Consumer behaviorLeon G. Schiffman, Leslie Lazar Kanuk · 1978
Consumer behaviorDel I. Hawkins, Kenneth A. Coney · 1980
Consumer behaviorMichael R. Solomon · 1992
Purple CowSeth Godin · 2002
Consumer behaviour in tourismJohn Swarbrooke · 1999
Don't go to the cosmetics counter without mePaula Begoun · 1992
Ranked by number of editions on Open Library, a rough measure of how lasting a book is.
🔗 Related topics
- Consumer protection Consumer protection is the practice of safeguarding buyers of goods and services, and the public, against unfair practices in the marketplace. Consumer…
- Consumerism Consumerism is a socio-cultural and economic phenomenon in which the aspirations of many individuals include the acquisition of goods and services beyond…
- Passing off in Canadian law In Canada, passing off is both a common law tort and a statutory cause of action under the Canadian Trade-marks Act referring to the deceptive representation…
- Canadian trademark law Canadian trademark law provides protection to marks by statute under the Trademarks Act and also at common law. Trademark law provides protection for distinctiv…
- Consumer privacy Consumer privacy is information privacy as it relates to the consumers of products and services. A variety of social, legal and political issues arise…
- Informed consumer The concept of the informed consumer is fundamental in the law of the European Union. Since the European Council Resolution of 14 April 1975, one of the…
- Prosumer A prosumer is an individual who both consumes and produces. The term is a portmanteau of the words producer and consumer. Research has identified six types…
- Trademark A trademark (also written trade mark or trade-mark) is a type of intellectual property that consists of a word, phrase, symbol, design, or combination…