Everything about User-generated content

🧭 Start here: a 6-step reading path

1. Read the overview: User-generated contentA 5-minute orientation
2. Skim a recent paper: Influence of emojis on user engagement in brand-related user generated contentInfluential work since 2022
3. Pick up a classic book: WordPress For DummiesThe most-reprinted book on the subject
4. Read the landmark paper: Identifying Customer Needs from User-Generated ContentCited 477 times
5. Go sideways: Social media optimizationA closely related topic
6. Go sideways: Content marketingA closely related topic

🏆 Landmark papers (most cited)

• Identifying Customer Needs from User-Generated Content

  Artem Timoshenko, John R. Hauser · 2019 · Marketing Science · 477 citations

• The institutionalization of YouTube: From user-generated content to professionally generated content

  Jin Kim · 2012 · Media, Culture & Society · 266 citations

• User-Generated Content

  John Krumm, Nigel Davies, Chandra Narayanaswami · 2008 · IEEE Pervasive Computing · 196 citations

• USER-GENERATED CONTENT AND THE NEWS

  Anna Maria Jönsson, Henrik Örnebring · 2011 · Journalism Practice · 118 citations

• Co-creation and user-generated content–elderly people’s user requirements

  Amela Karahasanović, Petter Bae Brandtzæg, Jan Heim · 2009 · Computers in Human Behavior · 96 citations

• Differentiation with User-Generated Content

  Kaifu Zhang, Miklos Sarvary · 2015 · Management Science · 88 citations

• User-generated-content versus marketing-generated-content: personality and content influence on traveler’s behavior

  Konstantina Tsiakali · 2018 · Journal of Hospitality Marketing & Management · 83 citations

• Matching user accounts based on user generated content across social networks

  Yongjun Li, Zhen Zhang, You Peng · 2018 · Future Generation Computer Systems · 82 citations

🆕 Influential since 2022

• Influence of emojis on user engagement in brand-related user generated content

  Eunhee (Emily) Ko, Daewook Kim, Gosu Kim · 2022 · Computers in Human Behavior · 54 citations

• Decoding digital nomad destination decisions through user-generated content

  Francisco Javier S. Lacárcel, Raquel Huete, Konstantina Zerva · 2024 · Technological Forecasting and Social Change · 50 citations

• Exploring tourist interaction from user-generated content: Topic analysis and content analysis

  Qiang Yan, Ting Jiang, Simin Zhou · 2022 · Journal of Vacation Marketing · 39 citations

• Completely Blind Quality Assessment of User Generated Video Content

  Parimala Kancharla, Sumohana S. Channappayya · 2022 · IEEE Transactions on Image Processing · 33 citations

• Visual User-Generated Content Verification in Journalism: An Overview

  Sohail Ahmed Khan, Ghazaal Sheikhi, Andreas L. Opdahl · 2023 · IEEE Access · 27 citations

📚 Books worth reading

• WordPress For DummiesLisa Sabin-Wilson · 2007
• Developing service-oriented Ajax applications on the Microsoft platformDaniel Larson · 2008
• 📕Bloggers Boot CampCharlie White, John Biggs · 2011
• Landing Page OptimizationTim Ash · 2008
• 📕Strategic Social MediaL. Meghan Mahoney, Tang Tang · 2016
• Cloud computingJohn W. Rittinghouse · 2009
• Managing web projectsEdward B. Farkas · 2009
• 📕Behind the ScreenSarah T. Roberts · 2019

Ranked by number of editions on Open Library, a rough measure of how lasting a book is.

🔗 Related topics

• Social media optimization Social media optimization (SMO) is the use of online platforms to generate income or publicity to increase the awareness of a brand, event, product or…
• Content marketing Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used to…
• Content creation Content creation is the act of making and sharing media "content", particularly in digital contexts. A content creator is the person or studio behind such…
• Social media marketing Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing…
• Viral phenomenon Viral phenomena or viral sensations are objects or patterns that are able to replicate themselves or convert other objects into copies of themselves when…
• Online video platform An online video platform (OVP) enables users to upload, convert, store, and play back video content on the Internet, often via a private server structured…
• Web 2.0 Web 2.0 (also known as participative, participatory, web and social web) refers to websites that emphasize user-generated content, ease of use, participatory…
• Digital marketing Digital marketing is a component of marketing that uses digital technologies such as desktop computers, mobile phones, and other digital media platforms…