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Everything about Salesforce

American software company

Salesforce, Inc. is an American customer relationship management (CRM) company headquartered in San Francisco, California. The company adopts a subscription-based software as a service (SaaS) business model, and its products are designed to help its customers with targeted marketing. Wikipedia →

🧭 Start here: a 6-step reading path

  1. Read the overview: SalesforceA 5-minute orientation
  2. Skim a recent paper: Does service-sales ambidexterity matter in business-to-business service recovery? A perspective through salesforce control systemInfluential work since 2022
  3. Pick up a classic book: Salesforce.com for dummiesThe most-reprinted book on the subject
  4. Read the landmark paper: Perspectives on Behavior-Based versus Outcome-Based Salesforce Control SystemsCited 1,243 times
  5. Go sideways: Workday, Inc.A closely related topic
  6. Go sideways: Marc BenioffA closely related topic

📖 Definitions

Noun A team of salespeople.

🏆 Landmark papers (most cited)

🆕 Influential since 2022

📚 Books worth reading

Ranked by number of editions on Open Library, a rough measure of how lasting a book is.

🔗 Related topics