Everything about Retail
Sale of goods and services
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly from or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the supply chain from producers to consumers. Wikipedia →
🧭 Start here: a 6-step reading path
- Read the overview: RetailA 5-minute orientation
- Skim a recent paper: Channel Structures of Online Retail PlatformsInfluential work since 2022
- Pick up a classic book: The Franchise Affair (Inspector Alan Grant #3)The most-reprinted book on the subject
- Read the landmark paper: Hedonic and utilitarian motivations for online retail shopping behaviorCited 2,212 times
- Go sideways: Retail marketingA closely related topic
- Go sideways: Retail formatA closely related topic
📖 Definitions
Noun The sale of goods directly to the consumer, encompassing the storefronts, mail-order, websites, etc., and the corporate mechanisms, branding, advertising, etc. that support them.
Noun The sale of securities or other financial instruments to private investors, as opposed to large institutions.
Noun Retail price; full price; an abbreviated expression, meaning the full suggested price of a particular good or service, before any sale, discount, or other deal.
Adjective Of or relating to the (actual or figurative) sale of goods or services directly to individuals.
🗂️ The subject at a glance
🏆 Landmark papers (most cited)
Hedonic and utilitarian motivations for online retail shopping behavior
Retail Investor Sentiment and Return Comovements
Post-Adoption Variations in Usage and Value of E-Business by Organizations: Cross-Country Evidence from the Retail Industry
A measure of service quality for retail stores: Scale development and validation
The role of perceived risk in the quality-value relationship: A study in a retail environment
Do Retail Trades Move Markets?
Understanding retail branding: conceptual insights and research priorities
Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes
🆕 Influential since 2022
Channel Structures of Online Retail Platforms
Supplier Encroachment, Information Sharing, and Channel Structure in Online Retail Platforms
The role of the human-robot interaction in consumers’ acceptance of humanoid retail service robots
Retail forecasting: Research and practice
Retail trader sophistication and stock market quality: Evidence from brokerage outages
📚 Books worth reading
The Franchise Affair (Inspector Alan Grant #3)Josephine Tey · 1948
Chemical engineeringJ. M. Coulson, R.K. Sinnott · 1954
The tale of Ginger & PicklesBeatrix Potter, Sam Thiewes · 1909- 📕1977 census of retail tradeUnited States. Bureau of the Census · 1979
Retail managementBarry Berman, Joel R. Evans · 1979- 📕1987 census of retail tradeUnited States. Bureau of the Census · 1989
Retailing managementMichael Levy, Michael Levy · 2000
Sam WaltonSam Walton, Sam Walton · 1900
Ranked by number of editions on Open Library, a rough measure of how lasting a book is.
🔗 Related topics
- Retail marketing Once the strategic plan is in place, retail managers turn to the more managerial aspects of planning. A retail mix is devised for the purpose of coordinating…
- Retail format The retail format (also known as the retail formula) influences the consumer's store choice and addresses the consumer's expectations. At its most basic…
- Visual merchandising Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features…
- Marketing channel A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to…
- Merchandising Merchandising is the process of contributing to the sale of products to a retail consumer by displaying for-sale products in ways that enticed to purchase…
- Shopping Shopping is an activity in which a customer examines or looks for the available goods or services presented by one or more retailers with the potential…
- Catalog merchant A catalog merchant (catalogue merchant in Commonwealth English) or catalog showroom is a form of retailing in which consumers select items from a catalog…
- Trade marketing Trade marketing is a discipline of marketing that relates to increasing the demand at the wholesaler, retailer, or distributor level rather than at the…