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Everything about Merchandising
Promotion of product sales
Merchandising is the process of contributing to the sale of products to a retail consumer by displaying for-sale products in ways that enticed to purchase more items or products. Wikipedia →
🧭 Start here: a 6-step reading path
- Read the overview: MerchandisingA 5-minute orientation
- Skim a recent paper: Green merchandising of textiles and apparel in a circular economy: Recent trends, framework, challenges and future prospects towards sustainabilityInfluential work since 2022
- Pick up a classic book: ScruplesThe most-reprinted book on the subject
- Read the landmark paper: Online visual merchandising (VMD) cues and consumer pleasure and arousal: Purchasing versus browsing situationCited 174 times
- Go sideways: Retail formatA closely related topic
- Go sideways: Visual merchandisingA closely related topic
📖 Definitions
Noun gerund of merchandise Trade in merchandise. The promotion of goods for sale in a store, especially through advertising, attractive displays, discounts, etc.; also , the promotion of any goods or services for sale.
Noun Trade in merchandise.
Noun The promotion of goods for sale in a store, especially through advertising, attractive displays, discounts, etc.; also , the promotion of any goods or services for sale.
Noun The promotion of a film, music group, theatre production, etc., through the sale of goods bearing motifs associated with the subject being promoted; also, such goods themselves collectively; merchandise.
🏆 Landmark papers (most cited)
Online visual merchandising (VMD) cues and consumer pleasure and arousal: Purchasing versus browsing situation
Merchandising Commodities and Citizenship on Television
Price Discrimination using in-Store Merchandising
The impact of product substitution on retail merchandising
Visual merchandising and store atmospherics: An integrated review and future research directions
Visual merchandising and the creation of discernible retail brands
Exploiting the installed base using cross-merchandising and category destination programs
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
🆕 Influential since 2022
Green merchandising of textiles and apparel in a circular economy: Recent trends, framework, challenges and future prospects towards sustainability
Environmentally sustainable apparel merchandising of recycled cotton-polyester blended garments: Analysis of consumer preferences and purchasing behaviors
Online-Exclusive or Hybrid? Channel Merchandising Strategies for Ship-to-Store Implementation
Merchandising for Sustainable Fashion: A Systematic Literature Review
The Influence of Fashion Retailers on Customer Psychology Using Visual Merchandising and Store Layout to Improve Shopping Decision
📚 Books worth reading
ScruplesJudith Krantz · 1978
Consumer behaviorMichael R. Solomon · 1992
FashionGini Stephens Frings · 1987
Fashion marketingTony Hines, Margaret Bruce · 2007
Inside the fashion businessJeannette A. Jarnow · 1965
Fashion retailingEllen Diamond · 1993
Visual merchandising and displayMartin M. Pegler · 1983
Contemporary visual merchandising and environmental designJay Diamond, Ellen Diamond · 2003
Ranked by number of editions on Open Library, a rough measure of how lasting a book is.
🔗 Related topics
- Retail format The retail format (also known as the retail formula) influences the consumer's store choice and addresses the consumer's expectations. At its most basic…
- Visual merchandising Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features…
- Closeout (sale) A closeout or clearance sale (also called a closing down sale in the United Kingdom) is a discount sale of inventory either by retail or wholesale. It…
- Catalog merchant A catalog merchant (catalogue merchant in Commonwealth English) or catalog showroom is a form of retailing in which consumers select items from a catalog…
- Fashion merchandising Fashion merchandising can be defined as the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying…
- Retail marketing Once the strategic plan is in place, retail managers turn to the more managerial aspects of planning. A retail mix is devised for the purpose of coordinating…
- Stockout A stockout, or out-of-stock (OOS) event is an event that causes inventory to be exhausted. While out-of-stocks can occur along the entire supply chain…
- Shelf-ready packaging Shelf-ready packaging (SRP) and retail-ready packaging (RRP) (also prêt-à-vendre (PAV)) refers to the packaging of a product so that it is delivered to…