Everything about Market analysis
Study of the attractiveness and the dynamics of a market
A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. Through all of these analyses the strengths, weaknesses, opportunities, and threats (SWOT) of a company can be identified. Finally, with the help of a SWOT analysis, adequate business strategies of a company will be defined. The market analysis is also known as a documented investigation of a market that is used to inform a firm's planning activities, particularly around decisions of inventory, purchase, work force expansion/contraction, facility expansion, purchases of capital equipment, promotional activities, and many other aspects of a company. Wikipedia →
🧭 Start here: a 6-step reading path
- Read the overview: Market analysisA 5-minute orientation
- Skim a recent paper: Analysis of market risk volatility and warning in carbon trading marketInfluential work since 2022
- Pick up a classic book: Reconfigurable Processor Array A Bit Sliced Parallel Computer (USA)The most-reprinted book on the subject
- Read the landmark paper: MARKET POSITIONING ANALYSISCited 139 times
- Go sideways: Global environmental analysisA closely related topic
- Go sideways: Product strategyA closely related topic
📖 Definitions
No dictionary entry for this exact phrase.
🗂️ The subject at a glance
🏆 Landmark papers (most cited)
MARKET POSITIONING ANALYSIS
Market shares analysis
Bicycle commuting market analysis using attitudinal market segmentation approach
Using Market News Sentiment Analysis for Stock Market Prediction
Market power analysis for the Iranian electricity market
Market power analysis for the Colombian electricity market
Neural market structure analysis
Analysis of market weights under volatility-stabilized market models
🆕 Influential since 2022
Analysis of market risk volatility and warning in carbon trading market
Stock Market Analysis and Prediction: A Bibliometric Analysis
Market Power and Efficiency Analysis in Bi-level Energy Transmission Market
MARKET ANALYSIS OF MICROBIAL SURFACTANTS
Market dynamics of reselling platforms: a two-sided market analysis
📚 Books worth reading
Reconfigurable Processor Array A Bit Sliced Parallel Computer (USA)A. Rushton · 1986
The Intelligent InvestorBenjamin Graham · 1949
Technical analysis of stock trendsRobert D. Edwards, John Magee · 1964
The (mis)behavior of marketsBenoît B. Mandelbrot, Richard L. Hudson · 2004
Social Media Measurement and ManagementJeremy Harris Lipschultz · 2019
A Concise Guide to Market ResearchErik Mooi · 2011
The Zulu PrincipleJim Slater · 1992- 📕Economists and the Financial MarketsBrendan Brown · 2002
Ranked by number of editions on Open Library, a rough measure of how lasting a book is.
🔗 Related topics
- Global environmental analysis The analysis of the global environment of a company is called global environmental analysis. This analysis is part of a company's analysis-system, which…
- Product strategy Product strategy defines the high-level plan for developing and marketing a product, how the product supports the business strategy and goals, and is brought…
- Market environment Market environment and business environment are marketing terms that refer to factors and forces that affect a firm's ability to build and maintain successful…
- Target market A target market is a group of customers within a business's serviceable available market at which a business aims its product features, marketing efforts…
- Market segmentation In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current…
- Target audience The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended…
- Situation analysis In strategic management, situation analysis refers to a collection of methods that managers use to analyze an organization's internal and external environment…
- Marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing…