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Everything about LevelUp

American mobile ordering platform

LevelUp was an American white-label platform for restaurants offering mobile ordering, QR-code payments and loyalty/CRM tools. It was created by Boston-based startup SCVNGR. Grubhub announced its acquisition of LevelUp for US$390 million in July 2018 and closed the deal on September 13, 2018. Post-acquisition, LevelUp’s technology was integrated into Grubhub’s restaurant-facing products, including the self-service Grubhub Direct launched in 2021. The standalone LevelUp consumer app was discontinued on September 30, 2021. Wikipedia →

🧭 Start here: a 6-step reading path

  1. Read the overview: LevelUpA 5-minute orientation
  2. Pick up a classic book: Level-Up WorkThe most-reprinted book on the subject
  3. Read the landmark paper: Levelup: pay-by-phone innovator [Start-up]Cited 4 times
  4. Go sideways: SCVNGRA closely related topic
  5. Go sideways: GrubhubA closely related topic

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🗂️ The subject at a glance

  1. History
  2. Overview

🏆 Landmark papers (most cited)

📚 Books worth reading

Ranked by number of editions on Open Library, a rough measure of how lasting a book is.

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