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Everything about Computer-assisted telephone interviewing

Telephone surveying technique that includes assistance by a software application

Computer-assisted telephone interviewing (CATI) is a telephone surveying technique in which the interviewer follows a script provided by a software application. It is a structured system of microdata collection by telephone that speeds up the collection and editing of microdata and also permits the interviewer to educate the respondents on the importance of timely and accurate data. The software is able to customize the flow of the questionnaire based on the answers provided, as well as information already known about the participant. It is used in B2B services and corporate sales. Wikipedia →

đź§­ Start here: a 6-step reading path

  1. Read the overview: Computer-assisted telephone interviewingA 5-minute orientation
  2. Skim a recent paper: Computer-Assisted Web-Based Personal Interview Survey for Capturing Urban Mobility: A Contextual Approach in Resource-Constrained SettingsInfluential work since 2022
  3. Pick up a classic book: Computer networkingThe most-reprinted book on the subject
  4. Read the landmark paper: Analysis and classification of university students’ educational skills using a computer-assisted web-interviewing questionnaireCited 5 times
  5. Go sideways: Computer-assisted personal interviewingA closely related topic
  6. Go sideways: Computer-assisted survey information collectionA closely related topic

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🗂️ The subject at a glance

  1. Automated computer telephone interviewing

🏆 Landmark papers (most cited)

🆕 Influential since 2022

📚 Books worth reading

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