Everything About ___
Live briefing

Everything about Advertising

Form of communication for marketing

Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to consumers. It is typically used to promote a specific good or service, but there is a wide range of uses, a traditional form being commercial advertisement. Wikipedia →

🧭 Start here: a 6-step reading path

  1. Read the overview: AdvertisingA 5-minute orientation
  2. Skim a recent paper: Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?Influential work since 2022
  3. Pick up a classic book: The hidden persuadersThe most-reprinted book on the subject
  4. Read the landmark paper: An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting ContextCited 4,882 times
  5. Go sideways: Digital marketingA closely related topic
  6. Go sideways: Targeted advertisingA closely related topic

📖 Definitions

Noun Communication whose purpose is to influence potential customers about products and services.

Noun The industry or profession made up of such communications.

Verb present participle and gerund of advertise

🗂️ The subject at a glance

  1. History
  2. Classification
  3. Purposes
  4. Theory
  5. Criticisms
  6. Regulation
  7. Gender interpretation and portrayal
  8. "Fathers" of advertising
  9. Influential thinkers in advertising theory and practice

🏆 Landmark papers (most cited)

🆕 Influential since 2022

📚 Books worth reading

Ranked by number of editions on Open Library, a rough measure of how lasting a book is.

🔗 Related topics