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Everything about Testimonial
Statement extolling the virtue of a product or person
In promotion and advertising, a testimonial or show consists of a person's written or spoken statement extolling the virtue of a product. The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary citizens, whereas the word "endorsement" usually applies to pitches by celebrities. Testimonials can be part of communal marketing. Wikipedia →
🧭 Start here: a 6-step reading path
- Read the overview: TestimonialA 5-minute orientation
- Skim a recent paper: Testimonial injustice in medical machine learningInfluential work since 2022
- Pick up a classic book: The FixerThe most-reprinted book on the subject
- Read the landmark paper: What works best: Objective statistics or a personal testimonial? An assessment of the persuasive effects of different types of message evidence on risk perception.Cited 287 times
- Go sideways: Influencer marketingA closely related topic
- Go sideways: Social media marketingA closely related topic
📖 Definitions
Noun A statement, especially one given under oath; testimony.
Noun A (usually written) recommendation of someone's worth or character.
Noun A tribute given in appreciation of someone's service etc.
Noun A match played in tribute to a particular player (who sometimes receives a proportion of the gate money).
🗂️ The subject at a glance
🏆 Landmark papers (most cited)
What works best: Objective statistics or a personal testimonial? An assessment of the persuasive effects of different types of message evidence on risk perception.
Effects of testimonial inconsistencies and eyewitness confidence on mock-juror judgments.
Testimonial Knowledge and Transmission
Testimonial Injustice: Linguistic Bias in the Medical Records of Black Patients and Women
Typecasts, Tokens, and Spokespersons: A Case for Credibility Excess as Testimonial Injustice
Discerning the Primary Epistemic Harm in Cases of Testimonial Injustice
A Test of Conversational and Testimonial Messages versus Didactic Presentations of Nutrition Information
Rich Media, Poor Media: The Impact of Audio/Video vs. Text/Picture Testimonial Ads on Browsers'Evaluations of Commercial Web Sites and Online Products
🆕 Influential since 2022
Testimonial injustice in medical machine learning
Epistemic Injustice in Late-Stage Dementia: A Case for Non-Verbal Testimonial Injustice
Testimonial injustice: exploring ‘credibility’ as a barrier to justice for people with learning disabilities/autism who report sexual violence
How positive do testimonials on a restaurant website need to be? Impact of positivity of testimonial reviews on customers’ decision-making
Testimonial Injustice: The Facts of the Matter
📚 Books worth reading
The FixerBernard Malamud · 1901
A book of strife in the form of the diary of an old soulGeorge MacDonald · 1880
AtonementIan McEwan · 2001
Dark hollowAnna Katharine Green · 1914
The art of cross-examinationFrancis Lewis Wellman · 1903
The Case for Christ-JapaneseLee Strobel · 1656
JoniJoni Eareckson Tada, Joni Eareckson-Tada · 1976
The Circle of ReasonAmitav Ghosh, Simon Vance · 1986
Ranked by number of editions on Open Library, a rough measure of how lasting a book is.
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