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Everything about YouTube

Video-sharing platform

YouTube is an American online video-sharing platform owned by Google. YouTube was founded on February 14, 2005, by Chad Hurley, Jawed Karim, and Steve Chen, all of whom were former employees at PayPal. Headquartered in San Bruno, California, it is the second-most-visited website in the world, after Google itself. In January 2024, YouTube had reached more than 2.7 billion monthly active users, who collectively watched more than one billion hours of video every day. As of May 2019, videos were being uploaded to the platform at a rate of more than 500 hours of video per minute, and as of mid-2024, there were approximately 14.8 billion videos in total. Wikipedia →

🧭 Start here: a 6-step reading path

  1. Read the overview: YouTubeA 5-minute orientation
  2. Skim a recent paper: Is YouTube a reliable source of health-related information? A systematic reviewInfluential work since 2022
  3. Pick up a classic book: YouTube channels for dummiesThe most-reprinted book on the subject
  4. Read the landmark paper: Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentionsCited 1,315 times
  5. Go sideways: History of YouTubeA closely related topic
  6. Go sideways: YouTube ShortsA closely related topic

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🏆 Landmark papers (most cited)

🆕 Influential since 2022

📚 Books worth reading

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