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Everything about Visual variable

Graphic techniques used in visual design

A visual variable, in cartographic design, graphic design, and data visualization, is an aspect of a graphical object that can visually differentiate it from other objects, and can be controlled during the design process. The concept was first systematized by Jacques Bertin, a French cartographer and graphic designer, and published in his 1967 book, Sémiologie Graphique. Bertin identified a basic set of these variables and provided guidance for their usage; the concept and the set of variables has since been expanded, especially in cartography, where it has become a core principle of education and practice. Wikipedia →

🧭 Start here: a 6-step reading path

  1. Read the overview: Visual variableA 5-minute orientation
  2. Skim a recent paper: Variable-weighted FDA combined with t-SNE and multiple extreme learning machines for visual industrial process monitoringInfluential work since 2022
  3. Pick up a classic book: The influence of the effects of selected variables upon visual perception learningThe most-reprinted book on the subject
  4. Read the landmark paper: Handwriting generates variable visual output to facilitate symbol learning.Cited 86 times
  5. Go sideways: Map symbolA closely related topic
  6. Go sideways: Cartographic designA closely related topic

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🏆 Landmark papers (most cited)

🆕 Influential since 2022

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