Everything about Variable data printing
Type of on-demand printing in which text and graphics may be altered in-process
Variable data printing (VDP) is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter. Variable data printing is mainly used for direct marketing, customer relationship management, advertising, invoicing and applying addressing on selfmailers, brochures or postcard campaigns. Wikipedia →
🧭 Start here: a 6-step reading path
- Read the overview: Variable data printingA 5-minute orientation
- Skim a recent paper: A progressive alignment–purification framework for reference-guided variable data printing inspectionInfluential work since 2022
- Pick up a classic book: Atari BASICThe most-reprinted book on the subject
- Read the landmark paper: Active layout engine: Algorithms and applications in variable data printingCited 22 times
- Go sideways: Customer communications managementA closely related topic
- Go sideways: Variable data publishingA closely related topic
📖 Definitions
No dictionary entry for this exact phrase.
🏆 Landmark papers (most cited)
Active layout engine: Algorithms and applications in variable data printing
Ink-Specific Handheld Readers and Security Variable Data Printing (SVDP)
Variable Data Security Printing and the “Layered” Deterrent
Variable Data Cylinder Printing
A PPML/T Based Variable Data Printing Engine
FEATURES OF VARIABLE DATA PRINTING
Sustainability through Variable Data Printing
Security On-Ramp for Variable Data Printing
🆕 Influential since 2022
📚 Books worth reading
Atari BASICBob Albrecht · 1979
32 basic programs for the PET computerTom Rugg · 1979
All about the Commodore 64Craig Chamberlain · 1984
The elementary Commodore-64Sanders, William B. · 1983
Invitation to FORTRAN for the TRS-80Lawrence L. McNitt · 1983
Ranked by number of editions on Open Library, a rough measure of how lasting a book is.
🔗 Related topics
- Customer communications management Customer communications management (CCM) is software that companies uses to communicate with their customers. Originally, customer communications referred…
- Variable data publishing Variable-data publishing (VDP) (also known as database publishing) is a term referring to the output of a variable composition system. While these systems…
- Web-to-print Web-to-print, also known as Web2Print, remote publishing or print e-commerce is commercial printing using web sites. Companies and software solutions that…
- Mail merge Mail merge consists of combining mail and letters and pre-addressed envelopes or mailing labels for mass mailings from a form letter. This feature is usually…
- PDF/VT PDF/VT is an international standard published by ISO in August 2010 as ISO 16612-2. It defines the use of PDF as an exchange format optimized for variable…
- Prepress Prepress is the term used in the printing and publishing industries for the processes and procedures that occur between the creation of a print layout…
- CDS Global CDS Global, Inc. is a multinational corporation based in Des Moines, Iowa, that provides business process outsourcing and customer data management to various…
- PPML PPML (Personalized Print Markup Language) is an XML-based industry standard printer language for variable data printing defined by PODi. The industry-wide…