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Everything about Behavioral retargeting
Form of online targeted advertising
Behavioral retargeting is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous internet behaviour. Retargeting tags online users by including a pixel within the target webpage or email, which sets a cookie in the user's browser. Once the cookie is set, the advertiser is able to show ads to that user elsewhere on the internet via an ad exchange. Wikipedia →
🧭 Start here: a 6-step reading path
- Read the overview: Behavioral retargetingA 5-minute orientation
- Skim a recent paper: Enhancer retargeting of CDX2 and UBTF::ATXN7L3 define a subtype of high-risk B-progenitor acute lymphoblastic leukemiaInfluential work since 2022
- Pick up a classic book: Image Content RetargetingThe most-reprinted book on the subject
- Read the landmark paper: In Vitro and In Vivo Gene Therapy Vector Evolution via Multispecies Interbreeding and Retargeting of Adeno-Associated VirusesCited 678 times
- Go sideways: Performance-based advertisingA closely related topic
- Go sideways: Targeted advertisingA closely related topic
📖 Definitions
Verb present participle and gerund of retarget
Noun An instance of something being retargeted.
🏆 Landmark papers (most cited)
In Vitro and In Vivo Gene Therapy Vector Evolution via Multispecies Interbreeding and Retargeting of Adeno-Associated Viruses
Improved seam carving for video retargeting
Cancer-Specific Retargeting of BAF Complexes by a Prion-like Domain
When Does Retargeting Work? Information Specificity in Online Advertising
Switch-mediated activation and retargeting of CAR-T cells for B-cell malignancies
Multi-operator media retargeting
Retargeting of Human T Cells to Tumor-Associated MUC1: The Evolution of a Chimeric Antigen Receptor
Retargeting of Coronavirus by Substitution of the Spike Glycoprotein Ectodomain: Crossing the Host Cell Species Barrier
🆕 Influential since 2022
Enhancer retargeting of CDX2 and UBTF::ATXN7L3 define a subtype of high-risk B-progenitor acute lymphoblastic leukemia
Placement Retargeting of Virtual Avatars to Dissimilar Indoor Environments
A Modular Neural Motion Retargeting System Decoupling Skeleton and Shape Perception
Noncoding mutations cause super-enhancer retargeting resulting in protein synthesis dysregulation during B cell lymphoma progression
Facial Expression Retargeting From Human to Avatar Made Easy
📚 Books worth reading
- 📕Image Content RetargetingAlessandro Artusi, Francesco Banterle · 2016
- 📕Retargeting PlaybookAdam Berke, Gregory Fulton · 2014
Retargetable Processor System Integration into Multi-Processor System-on-Chip PlatformsAndreas Wieferink · 2008
Retargetable compiler technology for embedded systemsRainer Leupers, Peter Marwedel · 2001
A retargetable C compilerChristopher W. Fraser · 1995
Modern Facebook Retargeting SecretsMonte Werle · 2019- 📕RetargetingB. Vincent · 2021
- 📕Retargeting IranDavid Barsamian, Ervand Abrahamian · 2020
Ranked by number of editions on Open Library, a rough measure of how lasting a book is.
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