Everything about Qualtrics

🧭 Start here: a 6-step reading path

1. Read the overview: QualtricsA 5-minute orientation
2. Skim a recent paper: The validity of qualtrics panel data for research on video gaming and gaming disorder.Influential work since 2022
3. Pick up a classic book: BundleThe most-reprinted book on the subject
4. Read the landmark paper: Data quality in online human-subjects research: Comparisons between MTurk, Prolific, CloudResearch, Qualtrics, and SONACited 1,549 times
5. Go sideways: Press GaneyA closely related topic
6. Go sideways: Sapphire VenturesA closely related topic

🏆 Landmark papers (most cited)

• Data quality in online human-subjects research: Comparisons between MTurk, Prolific, CloudResearch, Qualtrics, and SONA

  Benjamin D. Douglas, Patrick J. Ewell, Markus Brauer · 2023 · PLOS ONE · 1,549 citations

• Recruiting large online samples in the United States and India: Facebook, Mechanical Turk, and Qualtrics

  Taylor C. Boas, Dino P. Christenson, David M. Glick · 2018 · Political Science Research and Methods · 498 citations

• A Tale of Two Diverse Qualtrics Samples: Information for Online Survey Researchers

  Carrie A. Miller, Jeanine P.D. Guidry, Bassam Dahman · 2020 · Cancer Epidemiology, Biomarkers & Prevention · 172 citations

• QRTEngine: An easy solution for running online reaction time experiments using Qualtrics

  Jonathan S. Barnhoorn, Erwin Haasnoot, Bruno R. Bocanegra · 2014 · Behavior Research Methods · 112 citations

• SMARTRIQS: A Simple Method Allowing Real-Time Respondent Interaction in Qualtrics Surveys

  Andras Molnar · 2019 · Journal of Behavioral and Experimental Finance · 101 citations

• Using Qualtrics Panels to Source External Auditors: A Replication Study

  Travis P. Holt, Tina M. Loraas · 2018 · Journal of Information Systems · 67 citations

• A Step-by-Step Procedure to Implement Discrete Choice Experiments in Qualtrics

  Sylvain Weber · 2019 · Social Science Computer Review · 67 citations

• Comparing Self-Reported Demographic and Sexual Behavioral Factors Among Men Who Have Sex with Men Recruited Through Mechanical Turk, Qualtrics, and a HIV/STI Clinic-Based Sample: Implications for Researchers and Providers

  Matthew R. Beymer, Ian W. Holloway, Christian Grov · 2017 · Archives of Sexual Behavior · 57 citations

🆕 Influential since 2022

• The validity of qualtrics panel data for research on video gaming and gaming disorder.

  Jacob Belliveau, Krystal I. Soucy, Igor Yakovenko · 2022 · Experimental and Clinical Psychopharmacology · 52 citations

• You Don't Need an App—Conducting Mobile Smoking Research Using a Qualtrics-Based Approach

  Yong Cui, Jason D. Robinson, Rudel E. Rymer · 2022 · Frontiers in Digital Health · 6 citations

• Does sample source matter for theory? Testing model invariance with the influence of presumed influence model across Amazon Mechanical Turk and Qualtrics Panels

  T. Franklin Waddell, Holly Overton, Robert McKeever · 2022 · Computers in Human Behavior · 5 citations

• Training Staff to Create Equivalence-Based Instruction Materials in Qualtrics

  Kathleen E. Marano-Frezza, Jason C. Vladescu, Kenneth F. Reeve · 2022 · The Psychological Record · 4 citations

• Programming an n-Back task in Qualtrics using HTML and JavaScript

  Meenakshie Bradley-Garcia, Victoria Bolton · 2023 · The Quantitative Methods for Psychology · 3 citations

📚 Books worth reading

• 📕BundleBarry J. Babin, William G. Zikmund · 2015
• BundleTom J. Brown, Tracy A. Suter · 2017
• 📕Exploring Marketing Research (with Qualtrics Printed Access Card)Barry J. Babin, William G. Zikmund · 2015
• 📕Qualtrics Access Code Cardfor Basic Marketing ResearchAccess Qualtrics · 2011
• 📕Qualtrics Access Card (prepack)Al Burns, Ronald Bush · 2008
• Basic Marketing Research QualtricsNaresh K. Malhotra · 2008
• Basic Marketing Research (with Qualtrics Printed Access Card)Gilbert A. Churchill, Tom J. Brown · 2009
• Basic Marketing Research (with Qualtrics Printed Access Card)Gilbert Churchill, Tom Brown · 2013

Ranked by number of editions on Open Library, a rough measure of how lasting a book is.

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