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Everything about O2 (brand)
Global brand name owned by Telefónica
O2 (typeset as O2) is a British brand owned by Spanish telecommunications company Telefónica, used for its subsidiaries in the United Kingdom and Germany, its former subsidiaries in the Czech Republic and Slovakia, and since 2018 as an online-only flanker brand in Spain. The O2 brand was created by British Telecom (BT) in 2001 ahead of the demerger of its global BT Wireless division as mmO2 plc (later O2 plc). Wikipedia →
🧭 Start here: a 6-step reading path
- Read the overview: O2 (brand)A 5-minute orientation
- Skim a recent paper: Signaling green! firm ESG signals in an interconnected environment that promote brand valuationInfluential work since 2022
- Pick up a classic book: Frankenstein; or, The Modern PrometheusThe most-reprinted book on the subject
- Read the landmark paper: Conceptualizing, Measuring, and Managing Customer-Based Brand EquityCited 24,969 times
- Go sideways: O2 (UK)A closely related topic
- Go sideways: BT IrelandA closely related topic
📖 Definitions
No dictionary entry for this exact phrase.
🗂️ The subject at a glance
🏆 Landmark papers (most cited)
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
Brand Community
Consumer Evaluations of Brand Extensions
Dimensions of Brand Personality
Strategic Brand Concept-Image Management
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
🆕 Influential since 2022
Signaling green! firm ESG signals in an interconnected environment that promote brand valuation
Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity
Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand
“I follow what you post!”: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs)
Chatbots in e-commerce: The effect of chatbot language style on customers’ continuance usage intention and attitude toward brand
📚 Books worth reading
Frankenstein; or, The Modern PrometheusMary Shelley · 1818
Moby DickHerman Melville · 1851
CandideVoltaire · 1746
The Sign of FourArthur Conan Doyle · 1889
David CopperfieldCharles Dickens · 1800
Leaves of GrassWalt Whitman · 1855
Le Comte de Monte-CristoAlexandre Dumas · 1830
The Pilgrim's ProgressJohn Bunyan · 1678
Ranked by number of editions on Open Library, a rough measure of how lasting a book is.
🔗 Related topics
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- Telefónica Germany Telefónica Germany (German pronunciation: [teləˌfɔnɪkaː ˈdʒœːɐ̯məniː]; officially Telefónica Deutschland Holding AG) is a telecommunications operator in…
- Telefónica Telefónica, S.A. (Spanish pronunciation: [teleˈfonika]) is a Spanish multinational telecommunications company. It has headquarters as well as a registered…