Everything about NetEase

🧭 Start here: a 6-step reading path

1. Read the overview: NetEaseA 5-minute orientation
2. Skim a recent paper: Operational Strategies for Music Technology Market: Case Study from Netease Cloud MusicInfluential work since 2022
3. Pick up a classic book: Art of Marvel RivalsThe most-reprinted book on the subject
4. Read the landmark paper: NetEase Cloud Music DataCited 22 times
5. Go sideways: NaconA closely related topic
6. Go sideways: TinyBuildA closely related topic

🏆 Landmark papers (most cited)

• NetEase Cloud Music Data

  Dennis J. Zhang, Ming Hu, Xiaofei Liu · 2022 · Manufacturing & Service Operations Management · 22 citations

• Examining Crisis Communication Using Semantic Network and Sentiment Analysis: A Case Study on NetEase Games

  ShaoPeng Che, Dongyan Nan, Pim Kamphuis · 2022 · Frontiers in Psychology · 12 citations

• The construction of consumer dynamic trust in cross-border online shopping – qualitative research based on Tmall Global, JD Worldwide and NetEase Koala

  Xuhui Wang, Bo Zhao, Jiaqi Chen · 2022 · Journal of Contemporary Marketing Science · 10 citations

• A personalized recommendation system for NetEase dating site

  Chaoyue Dai, Feng Qian, Wei Jiang · 2014 · Proceedings of the VLDB Endowment · 8 citations

• NetEase Cloud Music Data

  Dennis Zhang, Ming Hu, Xiaofei Liu · 2020 · SSRN Electronic Journal · 3 citations

• Research On Game Development and Revenue Based on Generative Artificial Intelligence: A Case Study of Netease

  Yize Liu · 2024 · Journal of Education, Humanities and Social Sciences · 3 citations

• Social Networking through Music: A Study of Netease Cloud Music Users’ Media Practices

  Huiwen Zheng · 2024 · Journal of Social Science Studies · 3 citations

• Examining cyber nationalism in Chinese esports: case studies on Blizzard-NetEase disputes

  Dody M.H. Chen, Dongye Lyu · 2025 · Sport in Society · 2 citations

🆕 Influential since 2022

• Operational Strategies for Music Technology Market: Case Study from Netease Cloud Music

  Yiman Liu · 2023 · Highlights in Business, Economics and Management · 2 citations

• «¡La conjugación me está volviendo loco!»: comentarios metalingüísticos sobre el español en Netease Cloud Music

  Shuo Peng, Carme Bach · 2022 · Rilce Revista de Filología Hispánica · 1 citations

• The Influential Factors on Consumers’ Intention to Use NetEase Cloud Music

  Mingchen Liu · 2023 · Highlights in Business, Economics and Management · 1 citations

• Application of Analytic Hierarchy Process and fuzzy evaluation method in gamification satisfaction assessment of online education platforms: a case study of NetEase Cloud Classroom

  Wenjing Wei, Xiaodong Gong · 2025 · Technology, Pedagogy and Education · 1 citations

• Research on the Business Model and Development of NetEase Cloud Music

  Enyu Jiang · 2024 · Advances in Economics, Management and Political Sciences · 1 citations

📚 Books worth reading

• 📕Art of Marvel RivalsNetEase Games, Danny Koo · 2025

Ranked by number of editions on Open Library, a rough measure of how lasting a book is.

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