Everything about Mix

🧭 Start here: a 6-step reading path

1. Read the overview: MixA 5-minute orientation
2. Skim a recent paper: Life cycle assessment of battery electric vehicles: Implications of future electricity mix and different battery end-of-life managementInfluential work since 2022
3. Pick up a classic book: PassingThe most-reprinted book on the subject
4. Read the landmark paper: Social media: The new hybrid element of the promotion mixCited 2,394 times
5. Go sideways: WowA closely related topic
6. Go sideways: The One (Kylie Minogue song)A closely related topic

🏆 Landmark papers (most cited)

• Social media: The new hybrid element of the promotion mix

  W. Glynn Mangold, David J. Faulds · 2009 · Business Horizons · 2,394 citations

• An Examination of Selected Marketing Mix Elements and Brand Equity

  B. Yoo, N. Donthu, S. Lee · 2000 · Journal of the Academy of Marketing Science · 2,066 citations

• Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

  Yubo Chen, Jinhong Xie · 2008 · Management Science · 1,421 citations

• Dividend policy and the earned/contributed capital mix: a test of the life-cycle theory☆

  H DEANGELO, L DEANGELO, R STULZ · 2006 · Journal of Financial Economics · 1,310 citations

• MicroRNAs in body fluids—the mix of hormones and biomarkers

  Maria Angelica Cortez, Carlos Bueso-Ramos, Jana Ferdin · 2011 · Nature Reviews Clinical Oncology · 1,298 citations

• From Marketing Mix to Relationship Marketing

  Christian Grönroos · 1994 · Management Decision · 1,224 citations

• Optimal Renewable Resources Mix for Distribution System Energy Loss Minimization

  Y.M. Atwa, E.F. El-Saadany, M.M.A. Salama · 2010 · IEEE Transactions on Power Systems · 1,209 citations

• MIX: a mosaic Asian anthropogenic emission inventory under the international collaboration framework of the MICS-Asia and HTAP

  Meng Li, Qiang Zhang, Jun-ichi Kurokawa · 2017 · Atmospheric Chemistry and Physics · 1,201 citations

🆕 Influential since 2022

• Life cycle assessment of battery electric vehicles: Implications of future electricity mix and different battery end-of-life management

  Michael Samsu Koroma, Daniele Costa, Maeva Philippot · 2022 · Science of The Total Environment · 262 citations

• Evolution of energy mix in emerging countries: Modern renewable energy, traditional renewable energy, and non-renewable energy

  Anil Shrestha, Andy Ali Mustafa, Myo Myo Htike · 2022 · Renewable Energy · 189 citations

• Environmental life cycle assessment of battery electric vehicles from the current and future energy mix perspective

  Muhammad Shafique, Xiaowei Luo · 2022 · Journal of Environmental Management · 189 citations

• Measuring contraceptive method mix, prevalence, and demand satisfied by age and marital status in 204 countries and territories, 1970–2019: a systematic analysis for the Global Burden of Disease Study 2019

  Annie Haakenstad, Olivia Angelino, Caleb M S Irvine · 2022 · The Lancet · 169 citations

• Substantial transition to clean household energy mix in rural China

  Guofeng Shen, Rui Xiong, Yanlin Tian · 2022 · National Science Review · 163 citations

📚 Books worth reading

• PassingNella Larsen, Matthew Hodgson · 1929
• Light in AugustWilliam Faulkner · 1931
• On BeautyZadie Smith, Peter Francis James · 2005
• The color of waterJames McBride · 1995
• Born a CrimeTrevor Noah · 2016
• Everything, EverythingNicola Yoon, Eric Chevreau (Traduction) · 2015
• The ElvenbaneAndre Norton, Mercedes Lackey · 1991
• Knife edge (Noughts & Crosses #2)Malorie Blackman · 2004

Ranked by number of editions on Open Library, a rough measure of how lasting a book is.

🔗 Related topics

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