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Everything about Market intelligence

Data and analysis of a commercial market

Market intelligence (MI) is gathering and analyzing information relevant to a company's market - trends, competitor and customer monitoring. It is a subtype of competitive intelligence (CI), which is data and information gathered by companies that provide continuous insight into market trends such as competitors' and customers' values and preferences. Wikipedia →

🧭 Start here: a 6-step reading path

  1. Read the overview: Market intelligenceA 5-minute orientation
  2. Skim a recent paper: Artificial intelligence (AI) applications for marketing: A literature-based studyInfluential work since 2022
  3. Pick up a classic book: Ender's GameThe most-reprinted book on the subject
  4. Read the landmark paper: Market Intelligence Dissemination across Functional BoundariesCited 241 times
  5. Go sideways: Marketing strategyA closely related topic
  6. Go sideways: Customer serviceA closely related topic

📖 Definitions

No dictionary entry for this exact phrase.

🏆 Landmark papers (most cited)

🆕 Influential since 2022

📚 Books worth reading

Ranked by number of editions on Open Library, a rough measure of how lasting a book is.

🔗 Related topics