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Everything about Loyalty program
Marketing strategy designed to encourage customers to continue to shop at a business
A loyalty program or rewards program is a marketing strategy designed to encourage customers to continue to shop at or use the services of one or more businesses associated with the program. Wikipedia →
🧭 Start here: a 6-step reading path
- Read the overview: Loyalty programA 5-minute orientation
- Skim a recent paper: The impact of tangible and intangible rewards on online loyalty program, brand engagement, and attitudinal loyaltyInfluential work since 2022
- Pick up a classic book: HamletThe most-reprinted book on the subject
- Read the landmark paper: Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand LoyaltyCited 520 times
- Go sideways: Everyday RewardsA closely related topic
- Go sideways: Loyalty marketingA closely related topic
📖 Definitions
Noun A marketing strategy designed to encourage customers to continue to shop at or use the services of one or more businesses associated with the program.
🏆 Landmark papers (most cited)
Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty
Consequences of customer loyalty to the loyalty program and to the company
Assessing the relationship between loyalty program attributes, store satisfaction and store loyalty
Developing an Effective Customer Loyalty Program
The Drivers of Loyalty Program Success
Effects of loyalty program rewards on store loyalty
Are loyalty program members really engaged? Measuring customer engagement with loyalty programs
Casino Loyalty: The Influence of Loyalty Program, Switching Costs, and Trust
🆕 Influential since 2022
The impact of tangible and intangible rewards on online loyalty program, brand engagement, and attitudinal loyalty
Blockchain-Based Sustainable Retail Loyalty Program
A blockchain based solution to improve loyalty program with NFT in agribusiness
Which loyalty program do customers prefer: a coalition program or a single-firm program?
Promoting Sustainable Household Engagement in Recycling via Blockchain-Based Loyalty Program
📚 Books worth reading
HamletWilliam Shakespeare · 1603
Julius CaesarWilliam Shakespeare · 1656
The Oppenheimer casePhilip M. Stern · 1969
The torment of secrecyEdward Shils · 1956
Customer Loyalty Programmes and ClubsStephan A. Butscher · 2002
Scoring pointsClive Humby · 2003
The Federal loyalty-security programEleanor Bontecou · 1953
The loyalty of free menAlan Barth · 1951
Ranked by number of editions on Open Library, a rough measure of how lasting a book is.
🔗 Related topics
- Everyday Rewards Everyday Rewards, known as Woolworths Rewards between 2015 and 2020, is a customer loyalty program owned and operated in Australia and New Zealand by Woolworths…
- Loyalty marketing Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product…
- Superdrug Superdrug Stores plc (trading as Superdrug) is a health and beauty retailer in the United Kingdom, and the second largest behind Boots UK. The company…
- Flybuys (Australia) Flybuys is an Australian customer loyalty program equally owned by the Coles Group and Wesfarmers through joint venture Loyalty Pacific. Members can accrue…
- Scene+ Scene+ (formerly Scene) is a Canadian loyalty program established in 2007. It is owned by Scene LP, which is jointly owned by Cineplex, Scotiabank, and…
- Checkers (supermarket chain) Checkers is a South African supermarket retailer owned by sister retailer and discount chain Shoprite. Founded in 1956 by Norman Hertz Herber, the chain…
- Pick n Pay Pick n Pay (officially Pick n Pay Group Ltd) is a major South African retail chain, headquartered in Cape Town. Founded in 1967, the company operates around…
- Air Miles Air Miles, previously called Airmiles, is a group of loyalty programs operated by different companies in each region where the brand has operated. Originally…