Everything about Local search engine optimisation
Practice of increasing online visibility
Local search engine optimization is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results often referred to as "natural", "organic", or "earned" results. In general, the higher ranked on the search results page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. Local SEO, however, differs in that it is focused on optimizing a business's online presence so that its web pages will be displayed by search engines when users enter local searches for its products or services. Ranking for local search involves a similar process to general SEO but includes some specific elements to rank a business for local search. Wikipedia →
🧭 Start here: a 6-step reading path
- Read the overview: Local search engine optimisationA 5-minute orientation
- Skim a recent paper: Generative Engine Optimization (GEO): A Geospatial AI Framework for Local Search DiscoverabilityInfluential work since 2022
- Pick up a classic book: Constraint-based local searchThe most-reprinted book on the subject
- Read the landmark paper: Are you local? The challenges of local search engine optimisation strategiesCited 3 times
- Go sideways: Local search (Internet)A closely related topic
- Go sideways: Google Personalized SearchA closely related topic
📖 Definitions
No dictionary entry for this exact phrase.
🏆 Landmark papers (most cited)
Are you local? The challenges of local search engine optimisation strategies
Search Engine Optimization Using Local Language
Relevance of Meta Tags and Search Engine Optimisation (SEO) Strategies in Web Localisation
🆕 Influential since 2022
📚 Books worth reading
Constraint-based local searchPascal Van Hentenryck · 2005
Search Engine OptimisationJacqui Carrel · 2013
Search Engine OptimisationJacqui Carrel · 2013
Recent Trends in Applied Artificial IntelligenceMoonis Ali · 2013
Artificial Intelligence – Agent BehaviourWilliam John Teahan · 2013
Artificial Intelligence – Agent BehaviourWilliam John Teahan · 2013
Artificial IntelligenceWilliam John Teahan · 2013
Artificial Intelligence – Agent BehaviourWilliam John Teahan · 2013
Ranked by number of editions on Open Library, a rough measure of how lasting a book is.
🔗 Related topics
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