Everything about Interactive Intelligence

🧭 Start here: a 6-step reading path

1. Read the overview: Interactive IntelligenceA 5-minute orientation
2. Skim a recent paper: Artificial intelligence-enabled personalization in interactive marketing: a customer journey perspectiveInfluential work since 2022
3. Pick up a classic book: Natural Language Processing and Information SystemsThe most-reprinted book on the subject
4. Read the landmark paper: Agency plus automation: Designing artificial intelligence into interactive systemsCited 272 times
5. Go sideways: Genesys (company)A closely related topic
6. Go sideways: 8x8A closely related topic

🏆 Landmark papers (most cited)

• Agency plus automation: Designing artificial intelligence into interactive systems

  Jeffrey Heer · 2019 · Proceedings of the National Academy of Sciences · 272 citations

• Consumer engagement via interactive artificial intelligence and mixed reality

  Eunyoung (Christine) Sung, Sujin Bae, Dai-In Danny Han · 2021 · International Journal of Information Management · 203 citations

• A Strong Interactive Link between Sensory Discriminations and Intelligence

  Michael D. Melnick, Bryan R. Harrison, Sohee Park · 2013 · Current Biology · 103 citations

• BitExTract: Interactive Visualization for Extracting Bitcoin Exchange Intelligence

  Xuanwu Yue, Xinhuan Shu, Xinyu Zhu · 2019 · IEEE Transactions on Visualization and Computer Graphics · 61 citations

• ChartSeer: Interactive Steering Exploratory Visual Analysis With Machine Intelligence

  Jian Zhao, Mingming Fan, Mi Feng · 2022 · IEEE Transactions on Visualization and Computer Graphics · 50 citations

• SwarmArt: Interactive Art from Swarm Intelligence

  Christian J. Jacob, Gerald Hushlak, Jeffrey E. Boyd · 2007 · Leonardo · 37 citations

• Interactive thesaurus navigation: Intelligence rules OK?

  Susan Jones, Mike Gatford, Steve Robertson · 1995 · Journal of the American Society for Information Science · 35 citations

• Swarm debugging: The collective intelligence on interactive debugging

  Fabio Petrillo, Yann-Gaël Guéhéneuc, Marcelo Pimenta · 2019 · Journal of Systems and Software · 18 citations

🆕 Influential since 2022

• Artificial intelligence-enabled personalization in interactive marketing: a customer journey perspective

  Youjiang Gao, Hongfei Liu · 2022 · Journal of Research in Interactive Marketing · 255 citations

• Artificial intelligence in interactive marketing: a conceptual framework and research agenda

  James W. Peltier, Andrew J. Dahl, John A. Schibrowsky · 2023 · Journal of Research in Interactive Marketing · 127 citations

• Automated, interactive, and traceable domain modelling empowered by artificial intelligence

  Rijul Saini, Gunter Mussbacher, Jin L. C. Guo · 2022 · Software and Systems Modeling · 48 citations

• Interactive Heritage: The Role of Artificial Intelligence in Digital Museums

  Matina Kiourexidou, Sofia Stamou · 2025 · Electronics · 20 citations

• Assessing the intention to adopt computational intelligence in interactive marketing

  Rajat Kumar Behera, Pradip Kumar Bala, Nripendra P. Rana · 2024 · Journal of Retailing and Consumer Services · 19 citations

📚 Books worth reading

• Natural Language Processing and Information SystemsElisabeth Métais · 2005
• Brain-Computer Interface ResearchChristoph Guger, Brendan Z. Allison · 2013
• Engineering Psychology and Cognitive ErgonomicsDon Harris · 2007
• Power of Social IntelligenceTony Buzan · 2002
• Multimedia Services in Intelligent EnvironmentsGeorge A. Tsihrintzis · 2010
• Brainlesion : Glioma, Multiple Sclerosis, Stroke and Traumatic Brain InjuriesAlessandro Crimi, Spyridon Bakas · 2016
• All Systems RedMartha Wells · 2017
• Advances in Knowledge Discovery and Data MiningTru Cao, Ee-Peng Lim · 2009

Ranked by number of editions on Open Library, a rough measure of how lasting a book is.

🔗 Related topics

• Genesys (company) Genesys Cloud Services, Inc. (Genesys), formerly Genesys Telecommunications Laboratories, Inc., is an American software company that sells customer experience…
• 8x8 8x8, Inc. is an American provider of cloud communications and customer experience software. The company offers unified communications and communications…
• Angel Incorporated Angel, was an American telecommunications company supplying interactive voice response, call center technology, and voice applications to businesses over…
• Net2Phone net2phone is a Cloud Communications provider offering cloud based telephony services to businesses worldwide. The company is a subsidiary of IDT Corporation…
• Verint Systems Verint Systems Inc. is a Melville, New York–based technology company that sells products and services for customer experience (CX) automation. The company…
• Voxeo Voxeo Corporation was a technology company that provided unified self-service and real-time communications applications for development platforms. Its…
• AudioCodes AudioCodes Ltd. is an Israeli technology company providing communication software and hardware and productivity solutions for enterprises and service providers…
• Customer relationship management Customer relationship management (CRM) is a strategic process that organizations use to manage, analyze, and improve their interactions with customers…