Everything about Customer data platform

🧭 Start here: a 6-step reading path

1. Read the overview: Customer data platformA 5-minute orientation
2. Skim a recent paper: Predicting Customer Dropout from Early Behavioral Data in a Vocational EdTech PlatformInfluential work since 2022
3. Pick up a classic book: CRM at the speed of lightThe most-reprinted book on the subject
4. Read the landmark paper: Customer churn prediction in telecom using machine learning in big data platformCited 387 times
5. Go sideways: Personalized marketingA closely related topic
6. Go sideways: Marketing automationA closely related topic

🏆 Landmark papers (most cited)

• Customer churn prediction in telecom using machine learning in big data platform

  Abdelrahim Kasem Ahmad, Assef Jafar, Kadan Aljoumaa · 2019 · Journal of Big Data · 387 citations

• The Role of a Customer Data Platform

  Seth Earley · 2018 · IT Professional · 18 citations

• Operation Anomaly Monitoring of Customer Service Data Analysis Platform Based on Improved FP-Growth Algorithm

  Jing Yang, Lihua Gong, Kunpeng Liu · 2022 · Journal of Physics: Conference Series · 2 citations

• FEATURES OF THE IMPLEMENTATION OF THE CUSTOMER DATA PLATFORM (SDP) INFORMATION SYSTEM FOR MANAGING CUSTOMER EXPERIENCE CONSIDERING THE ENTERPRISE ARCHITECTURE

  1st year undergraduate student of the Faculty of Technology Management and Innovation, St. Petersburg National Research University ITMO, St. Petersburg, Russia, Anna A. Chirkina, Lyubov P. Sazhneva · 2023 · SOFT MEASUREMENTS AND COMPUTING · 1 citations

• Procore Customer Data Platform: A Data-Driven Transformation in Revenue Intelligence

  Sravan Kumar Kunadi · 2025 · International Journal of Computational and Experimental Science and Engineering · 0 citations

• Customer Data Platform Implementation: Easy task or an impossible attempt?

  Prof. Dr. Manuel Kern, Prof. Dr. Marco Schmäh, Sarah Kern, Msc · 2024 · International Journal of Business and Applied Social Science · 0 citations

• Customer Data Platform (CDP) in Salesforce: Architecture and Identity Resolution

  Karthi Gopalaswamy · 2025 · International Journal of Computer Trends and Technology · 0 citations

• Enhancing New Customer Account Set Up Through Data Modernization Customer Account Migration from legacy to SaaS platform

  Sambasivan Chettiyar Sai Sidharth · 2026 · Indian Journal of Computer Science and Technology · 0 citations

🆕 Influential since 2022

• Predicting Customer Dropout from Early Behavioral Data in a Vocational EdTech Platform

  Lies Anggi Puspita Dewi, Novita Anggraini, Mamok Andri Senubekti · 2026 · International Journal Of Economics Social And Technology · 0 citations

• The analysis of customer service quality evaluation of platform based on big data

  Nan Zou · 2025 · International Journal of Data Science · 0 citations

• The Analysis of Customer Service Quality Evaluation of Platform Based on Big Data

  Nan Zou · 2025 · International Journal of Data Science · 0 citations

• Design and Development of a Customer Data Platform for Loyalty Programs: Data Deduplication and Personalized Marketing Infrastructure

  Gizem Akman Köksal, Erhan Efe, Uğur Serkan Taşkın · 2025 · The European Journal of Research and Development · 0 citations

• TECHMART: A Data-Driven E-Commerce Platform Using Django for Customer Repurchase Prediction Assistance

  Ayush Yadav · 2026 · TEJAS Journal of Technologies and Humanitarian Science · 0 citations

📚 Books worth reading

• CRM at the speed of lightPaul Greenberg · 2001
• 📕Creating and Managing a CRM Platform for Your OrganisationRichard Boulton · 2019
• Mastering Xamarin. FormsEd Snider, David Ortinau · 2016
• Customer Data PlatformsMartin Kihn, Christopher B. O'Hara · 2020
• 📕Getting started with data scienceMurtaza Haider · 2015
• Practical Zendesk administrationStafford Vaughan · 2012
• Hardware acceleration of EDA algorithmsKanupriya Gulati · 2010
• 📕Data Intelligence Platform for Dummies, Databricks Special Edition Custom - EnglishAri Kaplan, Stephanie Diamond · 2024

Ranked by number of editions on Open Library, a rough measure of how lasting a book is.

🔗 Related topics

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