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Everything about Credibility
Believability of a source or message
Credibility comprises the objective and subjective components of the believability of a source or message. Credibility is deemed essential in many fields to establish expertise. It plays a crucial role in journalism, teaching, science, medicine, business leadership, and social media. Wikipedia →
🧭 Start here: a 6-step reading path
- Read the overview: CredibilityA 5-minute orientation
- Skim a recent paper: “You are a virtual influencer!”: Understanding the impact of origin disclosure and emotional narratives on parasocial relationships and virtual influencer credibilityInfluential work since 2022
- Pick up a classic book: Start with whyThe most-reprinted book on the subject
- Read the landmark paper: The Influence of Source Credibility on Communication EffectivenessCited 2,558 times
- Go sideways: Source credibilityA closely related topic
- Go sideways: Elaboration likelihood modelA closely related topic
📖 Definitions
Noun A reputation impacting one's ability to be believed.
Noun A believability of statements by a witness, as measured by whether the testimony is probable or improbable when judged by common experience.
🏆 Landmark papers (most cited)
The Influence of Source Credibility on Communication Effectiveness
Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media
Psychometric properties of the credibility/expectancy questionnaire
The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence
Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users
Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions
The Credibility Revolution in Empirical Economics: How Better Research Design is Taking the Con out of Econometrics
Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit
🆕 Influential since 2022
“You are a virtual influencer!”: Understanding the impact of origin disclosure and emotional narratives on parasocial relationships and virtual influencer credibility
The effect of destination source credibility on tourist environmentally responsible behavior: an application of stimulus-organism-response theory
Perceived ESG (Environmental, Social, Governance) and Consumers’ Responses: The Mediating Role of Brand Credibility, Brand Image, and Perceived Quality
Credibility gap in net-zero climate targets leaves world at high risk
Shaping customer brand loyalty during the pandemic: The role of brand credibility, value congruence, experience, identification, and engagement
📚 Books worth reading
Start with whySimon Sinek · 2009
Introduction to credibility theoryThomas N. Herzog · 1994- 📕Die Gefährdung der Wahrhaftigkeit durch die KircheOtto Baumgarten · 1925
Revelation and reasonGuy de Broglie · 1965- 📕CredibilityBerkeley Actuarial Research Conference on Credibility University of California 1974. · 1975
- 📕Das Konzept der orthogonalen Projektion zur Bestimmung von Credibility-Schätzern in diskreter und kontinuierlicher ZeitMichael Merz · 2004
Introduction to credibility theoryThomas N. Herzog · 2010- 📕Die Geschichtlichkeit der Kirche und ihrer Verkündigung als theologisches ProblemGerhard Ebeling · 1954
Ranked by number of editions on Open Library, a rough measure of how lasting a book is.
🔗 Related topics
- Source credibility Source credibility is "a term commonly used to imply a communicator's positive characteristics that affect the receiver's acceptance of a message." Academic…
- Elaboration likelihood model The elaboration likelihood model (ELM) of persuasion is a dual process theory describing the change of attitudes. The ELM was developed by Richard E. Petty…
- Hyperpersonal model The hyperpersonal model is a model explains how online communication can sometimes create stronger connection than face to face conversation because people…
- Expectancy violations theory Expectancy violations theory (EVT) is a theory of communication that analyzes how individuals respond to unanticipated violations of social norms and expectatio…
- Social information processing (theory) Social information processing theory, also known as SIP, is a psychological and sociological theory originally developed by Salancik and Pfeffer in 1978…
- Social presence theory Social presence theory explores how the "sense of being with another" is influenced by digital interfaces in human-computer interactions. Developed from…
- Spiral of silence The spiral of silence theory is a political science and mass communication theory which states that an individual's perception of the distribution of public…
- Public awareness of science Public awareness of science (PAS) is a comprehensive concept encompassing all aspects of the awareness, attitudes, behaviors, opinions, and activities…