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Everything about Click fraud

Type of fraud in online advertising

Click fraud is a type of ad fraud that occurs on the Internet in pay-per-click (PPC) online advertising. In this type of advertising, the owners of websites that post the ads are paid based on how many site visitors click on the ads. Fraud occurs when a person, automated script, computer program, or an auto clicker imitates a legitimate user of a web browser, clicking on such an ad without having an actual interest in the target of the ad's link to increase revenue. Click fraud is the subject of some controversy and increasing litigation due to the advertising networks being a key beneficiary of the fraud. Wikipedia →

🧭 Start here: a 6-step reading path

  1. Read the overview: Click fraudA 5-minute orientation
  2. Skim a recent paper: AI-Based Techniques for Ad Click Fraud Detection and Prevention: Review and Research DirectionsInfluential work since 2022
  3. Pick up a classic book: Issues In Internet LawThe most-reprinted book on the subject
  4. Read the landmark paper: Click FraudCited 143 times
  5. Go sideways: Pay-per-clickA closely related topic
  6. Go sideways: Ad fraudA closely related topic

📖 Definitions

Noun A type of fraud in which a computer program is used to simulate mouse clicks on advertisements, driving revenue to the advertiser, who is paid per click.

🗂️ The subject at a glance

  1. Pay-per-click advertising
  2. Non-contracting parties
  3. Organization
  4. Manipulation of organic search results
  5. Legal cases
  6. Solutions
  7. Research

🏆 Landmark papers (most cited)

🆕 Influential since 2022

📚 Books worth reading

Ranked by number of editions on Open Library, a rough measure of how lasting a book is.

🔗 Related topics