Everything about AliExpress

🧭 Start here: a 6-step reading path

1. Read the overview: AliExpressA 5-minute orientation
2. Skim a recent paper: Research on the Practicality of English Websites of Cross-border E-commerce from the Perspective of Technical Communication: A Case Study of Electronic Products Introduction of AliExpressInfluential work since 2022
3. Pick up a classic book: Dropshipping RichesThe most-reprinted book on the subject
4. Read the landmark paper: Measuring Customer Satisfaction toward Localization Website by WebQual and Importance Performance Analysis (Case Study on AliexPress Site in Indonesia)Cited 25 times
5. Go sideways: PinduoduoA closely related topic
6. Go sideways: TemuA closely related topic

🏆 Landmark papers (most cited)

• Measuring Customer Satisfaction toward Localization Website by WebQual and Importance Performance Analysis (Case Study on AliexPress Site in Indonesia)

  Ben Chang Shia, Mingchih Chen, Agus David Ramdansyah · 2016 · American Journal of Industrial and Business Management · 25 citations

• AliExpress Learning-To-Rank: Maximizing Online Model Performance without Going Online

  Guangda Huzhang, Zhenjia Pang, Yongqing Gao · 2021 · IEEE Transactions on Knowledge and Data Engineering · 12 citations

• Potential effects of customer-brand identification and self-representation on Aliexpress advocacy: a comparative study

  Safdar Hussain, Muhammad Haroon Shoukat, Islam Elgammal · 2024 · Global Knowledge, Memory and Communication · 5 citations

• PENGARUH DIGITAL MARKETING, KEPERCAYAAN MEREK DAN KEPUASAAN PELANGGAN TERHADAP MINAT BELI PRODUK IMPORT PADA E-COMMERCE ALIEXPRESS [THE INFLUENCE OF DIGITAL MARKETING, BRAND TRUST AND CUSTOMER SATISFACTION ON BUYING INTEREST OF IMPORTED PRODUCTS ON E-COMMERCE SITE ALIEXPRESS]

  Anggun Cahaya Pratiwi, Fitri Ayu Nofirda, Ikhbal Akhmad · 2022 · DeReMa (Development Research of Management): Jurnal Manajemen · 2 citations

• Auditing social networks on post-purchase behaviour: analysis of the content of the mentions on AliExpress in Brazil

  Mauro Maia Laruccia, Dalton Tria Cusciano · 2019 · International Journal of Auditing Technology · 2 citations

• Evolution of adoption determinants in cross-border e-commerce: comparing AliExpress and Temu

  Minjung Roh, Hyunkyu Jang · 2025 · Asia Pacific Journal of Marketing and Logistics · 2 citations

• STUDI EMPIRIS PERILAKU KONSUMEN ALIEXPRESS: PERAN ONLINE CONSUMER REVIEW, ONLINE CUSTOMER RATING, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN IMPULSIF

  Didit Darmawan · 2023 · Jurnal Baruna Horizon · 2 citations

• Comparative Analysis of B2C Cross-Border E-Commerce Operation Models—Taking AliExpress and Amazon.com as Examples

  亚丹 汪 · 2025 · E-Commerce Letters · 1 citations

🆕 Influential since 2022

• Research on the Practicality of English Websites of Cross-border E-commerce from the Perspective of Technical Communication: A Case Study of Electronic Products Introduction of AliExpress

  XU Jiayu, LIU Shiying, JIA Chuan · 2022 · Asia-Pacific Journal of Humanities and Social Sciences · 1 citations

• La proliferación de una imagen. De la disidencia política a Aliexpress en cinco pasos

  Claudia González · 2023 · Arte y Políticas de Identidad · 0 citations

• Determinants of Sales Success in Cross-Border E-Commerce: Evidence from AliExpress Product Listings

  Abdellah Abachouch, Ya Qian · 2026 · International Journal For Multidisciplinary Research · 0 citations

• Competitive strategy analysis of cross-border e-commerce platforms in the UK - taking AliExpress as an example

  Minjun Huang, Zixu Luo, Wei Zhen · 2022 · BCP Business & Management · 0 citations

• Enhancing Tablet Product Experience on AliExpress

  Mukhtar Adan Isak, Pringgo Widyo Laksono, Eko Pujiyanto · 2024 · Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri · 0 citations

📚 Books worth reading

• Dropshipping RichesKat Olsen · 2023
• 📕Dropshipping Avec AliExpressMark Parmentier · 2020
• 📕Aliexpress AffiliateMinh Express · 2016
• 📕Réussir le Marketing Dropshipping Avec AliexpressDaniel Dubet · 2019
• 📕Marketing Exitoso de Dropshipping con AliexpressJose Gordo · 2019
• 📕Dropshipping : AliExpress-ShopifyMongi Daoudi · 2019
• 📕Guide to Drop ShippingPablo Cartela · 2020
• 📕How to Succeed Marketing Dropshipping with AliexpressEva Voelker · 2019

Ranked by number of editions on Open Library, a rough measure of how lasting a book is.

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