Everything about Activision

🧭 Start here: a 6-step reading path

1. Read the overview: ActivisionA 5-minute orientation
2. Skim a recent paper: Microsoft/Activision Blizzard and Booking/eTraveli : an ecosystem market definition in five takeawaysInfluential work since 2022
3. Pick up a classic book: Zap, The Rise and Fall of AtariThe most-reprinted book on the subject
4. Read the landmark paper: The Microsoft Acquisition of Activision: Neither Horizontal nor VerticalCited 4 times
5. Go sideways: Activision BlizzardA closely related topic
6. Go sideways: Bobby KotickA closely related topic

🏆 Landmark papers (most cited)

• The Microsoft Acquisition of Activision: Neither Horizontal nor Vertical

  Brianna L. Alderman, Roger D. Blair, Javier D. Donna · 2025 · Managerial and Decision Economics · 4 citations

• Innovative activities of Activision Blizzard: A patent network analysis

  Artur F. Tomeczek · 2025 · Entertainment Computing · 4 citations

• Microsoft's Acquisition of Activision Blizzard: A Case Study

  Jie Hu, Chenyuan Wu · 2023 · Highlights in Business, Economics and Management · 2 citations

• Analysis on the Share Price and Forecasting Calculation Data of Activision Blizzard, Inc. Based on SWOT-Model

  Jiahao Zhang · 2020 · E3S Web of Conferences · 2 citations

• Depth Analysis of Microsoft's Acquisition of Activision Blizzard: Thinking Based on the Development of the Metauniverse

  Zhiyuan He, Hongyu Liu · 2023 · Highlights in Business, Economics and Management · 2 citations

• The Federal Trade Commission’s Antitrust Lawsuit Against the Proposed Microsoft/Activision Merger: Déjà Vu with a Surprise Ending

  Victor Glass, Timothy Tardiff · 2024 · The Antitrust Bulletin · 1 citations

• Game and Technology Co. v. Activision Blizzard – a look at how inter partes reviews change the game in patent suits

  Scott M. Kelly, Alex Nealon · 2019 · Interactive Entertainment Law Review · 1 citations

• Analysis of Microsoft’s Acquisition of Activision Blizzard Base on Precedent Transaction Analysiss

  Qizhou Zhang · 2023 · Highlights in Business, Economics and Management · 1 citations

🆕 Influential since 2022

• Microsoft/Activision Blizzard and Booking/eTraveli : an ecosystem market definition in five takeaways

  Emanuela Lecchi · 2026 · Journal of Antitrust Enforcement · 1 citations

• The Impact of the Microsoft and Activision-Blizzard Merger on the Gaming Industry: A Theoretical and Analytical Examination

  Yuxin Ying · 2023 · Advances in Economics, Management and Political Sciences · 1 citations

• Activision Blizzard Inc.

  · 2022 · Corporate Philanthropy Report · 0 citations

• Research on the Risk and Investment Value of Microsoft's Acquisition of Activision Blizzard

  Chao Gao · 2023 · Advances in Economics, Management and Political Sciences · 0 citations

• UK merger control post Microsoft/Activision: Phase 3, behavioural remedies, and the beginning of the end of the panel?

  Ronan Scanlan · 2023 · Competition Law Journal · 0 citations

📚 Books worth reading

• Zap, The Rise and Fall of AtariScott Cohen · 1984
• The Player's Strategy Guide to Atari VCS Home Video GamesElectronic Games, Arnie Katz · 1982
• How to Win at Video GamesGeorge Sullivan · 1983
• Video GamesDaniel Cohen · 1982
• Video InvadersSteve Bloom · 1982
• Zap, The Rise and Fall of AtariScott Cohen
• 📕The Player's Strategy Guide to Atari VCS Home Video GamesArnie Katz, Bill Kunkel

Ranked by number of editions on Open Library, a rough measure of how lasting a book is.

🔗 Related topics

• Activision Blizzard Activision Blizzard, Inc. is an American video game holding company based in Santa Monica, California. Activision Blizzard currently includes two operating…
• Bobby Kotick Robert A. Kotick (born 1963) is an American businessman who was chief executive officer (CEO) of the video game publisher Activision from 1991 and later…
• Video games in the United States The video game industry in the United States is one of the fastest-growing entertainment industries in the country. The American video game industry is…
• Blizzard Entertainment Blizzard Entertainment, Inc. is an American video game developer and publisher based in Irvine, California, and a subsidiary of Activision Blizzard. Originally…
• Acquisition of Activision Blizzard by Microsoft On January 18, 2022, Microsoft announced its intent to acquire Activision Blizzard for $68.7 billion. The acquisition was completed on October 13, 2023…
• Infinity Ward Infinity Ward, Inc. is an American video game developer. They developed the video game Call of Duty, along with several other installments in the Call…
• Neversoft Neversoft Entertainment, Inc. was an American video game developer based in Woodland Hills, California. The studio was founded by Joel Jewett, Mick West…
• California Department of Fair Employment and Housing v. Activision Blizzard California Department of Fair Employment and Housing v. Activision Blizzard was a lawsuit filed by the California Civil Rights Department against video…